How Diverse Publics’ Perceptions of Health Information Channel Credibility and COVID-19 Risk Impacted Their Preventive Behavioral Intention: Insights from a U.S. National Survey

Abstract: Using an online survey of a representative U.S. adult sample, this study revealed how publics perceived COVID-19 risk and credibility of information channels differently, which further predicted intention to follow health authority’s recommendations as moderated by age, gender and race/ethnicity. Implications on optimizing risk information dissemination effectiveness are discussed.

True or False: How Parents Decide to Seek, Vet, or Share Infectious Disease Outbreak Information

Accepted for presentation at the International Crisis and Risk Communication Conference (ICRCC), March 9-11, 2020, Orlando, FL.

Abstract: Numerous studies have explored how publics seek and share crisis information, but none has examined whether publics verify the accuracy of crisis and risk information before sharing the information or seeking additional information. These considerations are especially important during potential health risks and public health crises.  The present study surveys parents of children ages 10 or younger to explore how they vet information regarding a potential measles outbreak and other potential infectious disease outbreaks.