Abstract: our research endeavors to provide the current reality of gender equality in the profession of public relations in the geographic region of America (i.e., North America and South America). Specifically, we explore the perceptions of gender equality in four regions in America, including North America, Northern South America, Central America and the Caribbean, and Southern South America. By doing so, we aim at exploring the following four issues, including: 1) whether gender equality in communication has improved in the four regions, 2) how communication professionals have perceived the impact of the glass ceiling; 3) what are the potential barriers causing the glass ceiling issue for women in public relations in those regions; and 4) who is most capable of leading the change in gender equality.
Robayo-Sanchez, Karen Andrea (Grady MA student), co-author
Abstract: our research endeavors to provide the current reality of gender equality in the profession of public relations in the geographic region of America (i.e., North America and South America). Specifically, we explore the perceptions of gender equality in four regions in America, including North America, Northern South America, Central America and the Caribbean, and Southern South America. By doing so, we aim at exploring the following four issues, including: 1) whether gender equality in communication has improved in the four regions, 2) how communication professionals have perceived the impact of the glass ceiling; 3) what are the potential barriers causing the glass ceiling issue for women in public relations in those regions; and 4) who is most capable of leading the change in gender equality.
Abstract: This study addresses the persistent gender discrepancies in the communication profession. By conducting an online survey of 1,046 communication professionals in the U.S. and Canada, this study provides some of the latest analyses on perceptions and experiences related to women and gender equality. Several key issues are investigated, including the perceived improvement of gender equality, contributing factors to gender inequality, and the barriers for women’s leadership advancement. Research and practical implications are discussed.
