Readiness for Industry 4.0 in Public Relations: A conceptual Framework of Competencies for Communication professionals in Workplaces

Abstract: This paper aims at addressing the value of readiness for Industry 4.0 to the practice of public relations. The researcher argued for the necessity of defining the construct of “readiness for Industry 4.0” in public relations and proposed a conceptual framework that encompasses dimensions relevant for readiness for Industry 4.0 in public relations: cognitive analytics in communication management, data management in communication, ICT literacy, sensemaking skills for digital transformation, and digital competency in crisis management.

Done by Jeonghyun (Janice) Lee, Ph.D. student