Making sense of DEI: The construction of diversity, equity, and inclusion at public relations agencies in the United States

Abstract: This in-depth interview study captures the perspectives of DEI professionals at public relations (PR) agencies and their evolving understanding of diversity, equity, and inclusion (DEI), focusing on the relationship between the organization and its employees and clients, and discusses factors, environments, and relations that influence DEI efforts. This study is an attempt to shed light on the dynamics that DEI practitioners at PR agencies navigate in their efforts to retain employees with marginalized social identities.