“Communicating during an Outbreak or Public Health Investigation”

Abstract: Epidemiologists and medical investigators deployed to disease outbreaks and public health investigations involving illness and deaths often need to communicate the journalists, local officials, and community members. This chapter identifies and describes the communication approaches and principles needed for effective communication. Drawing from professional experience and published research, this chapter provides epidemiologists and medical investigators overviews and guidance on risk perception and communication, examples of messages used to facilitate trust during an outbreak response, working with the media, and effective messaging.