A discourse analysis of the South Korean Embassy’s Facebook page and communicating its role in strategic relationships

Solyee Kim & Maria Len-Ríos (Forthcoming). A discourse analysis of the South Korean Embassy’s Facebook page and communicating its role in strategic relationships. International Journal of Strategic Communication.

Abstract: This study explores the discourse on the Facebook page of the Embassy of the Republic of Korea in the United States and discusses how the ROK Embassy constructs its public diplomacy by highlighting its international role and its ROK-U.S. relationship. This research conducted a simple content analysis and a discourse analysis to study 182 posts published on the Embassy’s Facebook page in Korean, English, or both between October 25, 2019, and October 25, 2020. Results indicate that different languages can be used strategically to communicate with different audiences, though sometimes such communication was exclusionary. Importantly, the activities of the ambassador showcased the areas where the host country draws its strongest relations. History and global challenges such as COVID-19 play critical roles in understanding the ROK-U.S. relationship and their shared interests as strategic partners. This research indicates that the use of social media, in this case, Facebook, requires various considerations in terms of strategic communication to boost relationships with strategic partners and the global reputation of a country.

Strategic Communication in a Global Crisis: National and International Responses to the COVID-19 Pandemic

Tench, R., Meng, J., & Moreno, A. (Eds.). (2023). Strategic Communication in a Global Crisis: National and International Responses to the COVID-19 Pandemic. London: Routledge. ISBN: 9781032026954. Website: https://www.routledge.com/Strategic-Communication-in-a-Global-Crisis-National-and-International-Responses/Tench-Meng-Moreno/p/book/9781032026954

Abstract: This edited volume makes a unique and timely contribution by exploring in depth the topic of strategic communication and COVID-19 from a global perspective. It is widely agreed that effective and timely communication and leadership are crucial to the successful management of any pandemic. With the ongoing and possibly long-lasting impact COVID-19 has had on many aspects of communication and multiple sectors of our societies, it is critical to explore the role of strategic communication in change management during the COVID-19 pandemic and beyond. This book addresses such a need and is thoroughly grounded in rich empirical evidence gained through a global study of COVID-19 communication experiences and strategies. The book was published on Oct. 20, 2022, with the copyright year of 2023. This book is included in the series of Routledge New Directions in PR and Communication Research.

Strategic communication and the global pandemic: Leading through unprecedented times

Juan Meng and R. Tench. “Strategic communication and the global pandemic: Leading through unprecedented times,” International Journal of Strategic Communication, 2022, 16(3), 357-363.

Abstract: This article serves as the introduction article of the special issue, titled Strategic Communication and the Global Pandemic. This special issue of the International Journal of Strategic Communication (IJSC) has one primary purpose – to stimulate serious scholarly research on strategic communication and its management and execution during challenging times, such as the COVID-19 global pandemic. To achieve this purpose, the special issue is organized into three sections covering many dimensions of strategic communication as it relates to the complexities of the COVID-19 pandemic. The first section includes research addressing how the messages are developed and constructed through governmental communication, traditional mass media, and social media. The second section focuses on exploring the contingencies that leaders and influencers at various levels need to address in this novel global crisis, as well as the practical, organizational, and societal challenges leaders face. The last section collects research reflecting on how effective public health responses and communication shall be developed. By providing a range of strategic communication scholarship grounded in different academic disciplines and cultural and political contexts, we believe this volume offers an international perspective for scholars and educators to understand the complexity of the topic itself.

Approaching the profession with ease and ethical expertise: A class project to encourage, equip, and empower students for entering the internship market

Abstract: Public relations and strategic communication are offered in communication departments with a field of study largely geared toward professional communicators. The majors place a heavy emphasis on internships which seem to be more competitive than ever. A class project can jumpstart students’ preparation for entry-level positions in the industry by bolstering their ability to receive and excel at an internship. This paper provides instructors of courses in public relations and strategic communication with the tools to implement a semester-long class project. The series of assignments will embolden students to enter the communication profession with confidence and ethical certitude, grounded in practice and theory of ethics in public relations and strategic communication. Grading rubrics and further detailed instructions for each assignment are provided in the Supplementary Information.

Maximizing the potential of millennial communication professionals in the workplace: A talent management approach in the field of strategic communication

Abstract: Although millennials have been extensively examined in the popular and academic literature, there have not been sufficient studies in strategic communication that help us fully understand this unique and influential cohort in the communication profession. The purpose of this research is to take a talent management approach to gain a deep understanding of millennial communication professionals’ (MCPs) generational attributes as related to their workplace values, and how such values would affect key phases such as recruitment, engagement, development and retention in talent management in strategic communication. Two national panels were recruited to run comparative analyses with one panel consisting of MCPs and the other panel consisting of communication managers and executives who have direct working and/or supervising experience with MCPs. The comparative results provide a detailed report on perceptual gaps on generational attributes, as well as different expectations on talent management. Research and practical implications are discussed.