Narcissism in Postmodern Society

Abstract: Christopher Lasch considered that American narcissistic individualism was shaped by the changes in the structure of late capitalism, and the author considered late capitalism as a postmodern society in which individuals might lose their self-identity due to hyperreality. This paper primarily illustrates Baudrillard’s and Simmel’s perspectives to elucidate narcissism in postmodern society. Additionally, the paper discusses the waning of patriarchy from Frankfurt school scholars such as Horkheimer and Adorno since Lasch himself was deeply influenced by those intellectuals.