Proposal Title: “Improving Infectious Disease Models with Longitudinal Surveys of Health Decision Making Preferences and Influences.”

Abstract: The objective of this project is to create more reliable infectious disease models that are informed by social science regarding health-related preferences, perceptions and intentions/behaviors. This project will design and implement a national longitudinal survey of the US adult population to identify and develop profiles using health decision-making preferences, risk-benefit perceptions, demographics (including political ideology), health information sources used and trusted, preventative behavior intentions/adoption, and willingness to comply with medical countermeasures. We will then create epidemiological models that incorporate demographic segmentation, health decision making preferences, compliance and compliance intentions, and key psychological constructs to assess the effects on epidemiologic dynamics. Finally, this project involves performing computer simulations to identify the survey measures that most affect desired epidemiologic outcomes, and in turn, would be most useful for informing public health policies and guiding outbreak communications.