Glen Nowak was an invited panelist for a session on “Tools and Techniques for Building & Sustaining Trust in Health Information,” at National Conference on Health Communication, Marketing, and Media, Aug. 16-18 in Atlanta. The session provided health communication professionals with a first-hand look at the future of mitigating dis/misinformation in the public health space. The panel included presentations from the National Science Foundation’s (NSF) Convergence Accelerator Program, which is sponsoring the development and testing of innovative tools and ideas designed to strengthen health communication and build public trust.
Abstract: Using an online survey of a representative U.S. adult sample, this study revealed how publics perceived COVID-19 risk and credibility of information channels differently, which further predicted intention to follow health authority’s recommendations as moderated by age, gender and race/ethnicity. Implications on optimizing risk information dissemination effectiveness are discussed.
Accepted for presentation at the International Crisis and Risk Communication Conference (ICRCC), March 9-11, 2020, Orlando, FL.
Abstract: Numerous studies have explored how publics seek and share crisis information, but none has examined whether publics verify the accuracy of crisis and risk information before sharing the information or seeking additional information. These considerations are especially important during potential health risks and public health crises. The present study surveys parents of children ages 10 or younger to explore how they vet information regarding a potential measles outbreak and other potential infectious disease outbreaks.