Trends in the Use of Statistics in Major Advertising Journals Over Four Decades

Abstract: Abstract: The use of statistical techniques in data-based articles appearing in the International Journal of Advertising, Journal of Advertising, Journal of Advertising Research and Journal of Current Issues & Research in Advertising was analyzed over four decade intervals (i.e., 1980s, 1990s, 2000s and 2010s) and by journal. Among the trends, the study found: (1) nearly seven of every 10 journal articles reported statistical analyses (68.8% or 541 of 786); (2) the trend for statistically based articles was remarkably consistent over the time intervals and held true for the different advertising journals with one exception; (3) the use of different statistical techniques changed over time, with statistical techniques becoming more diverse and sophisticated through the years, but more so in some advertising journals than in others; (4)statistics were correctly applied in the majority of the research reports relative to ‘study purpose’; (5) the use of different statistical techniques varied by method of data collection generally and within articles appearing in three of the four journals; and (6) the presence or absence of hypotheses and/or research questions in the advertising studies was differentially associated with the application of different statistics. The inquiry serves to move advertising research forward in two ways: first, it documents how statistical analyses have changed over time and, second, it provides insight into where the field might be headed regarding the use of statistical techniques

Guns don’t kill people…selfies do

Abstract: This work explores how the Narcissus myth has been inaccurately adopted by media, specifically in the reporting of selfie-related deaths. The Narcissus myth, while about a boy in love with his own image, loved himself so much he would not share his image with others. Given that sharing is an integral part of understanding the contemporary selfie phenomenon, this work seeks to dismantle the narcissism fallacy in media coverage of selfie-related deaths. Through a textual analysis of six newspapers, this paper argues that exhibitionism is a more accurate critique of the selfie, and one that fits more in line with the digital age, as opposed to the analog nature of narcissism.

Is That News Story an Ad

Abstract: Newspaper and Online news Division  In order to explore similarities in design elements between native advertising and news editorial content, researchers undertake a content analysis of 60 top U.S. news websites.

Picture Perfect

Abstract: Social media drives traffic to news, but little is known about how consumers make decisions about selecting and sharing this information. In a within-subjects eye-tracking experiment, this study examined the influence of image presence and valence on attention to and engagement with news stories on social media.  To be presented at the AEJMC national conference to be held in Minneapolis, MN.  Visual Communication Division

How Cancer Patients Use and Benefit from an Integrated eHealth System

Abstract: Despite the mounting evidence of efficacy of eHealth interventions, their mechanisms of action remain unknown. The current study analyzed patient log data as each patient engaged in an integrated eHealth system and reports on how patients engage with different combinations of eHealth services over time. Besides a baseline survey, three follow-up posttests were administered. Action log data on how patient engaged with an integrated eHealth systemwere also collected and merged with surveys to examine how patients benefit during the cancer experience. The findings suggest that usage patterns were not competitive, implying that cancer patients’ access to more complex tools generates more use with their time spreading out over the diverse services. Despite overall decline in usage rates, it was less severe in Full CHESS and Mentor condition, suggesting that communication functions drive long-term engagement with the system. Notably, the strongest relation between use and cancer information competence appeared late in the follow-up period.

Perceived Brand Personality through Sports Sponsorship

Abstract: A limited amount of prior research has investigated perceived brand personality in the context of sport sponsorship. Using a two (Sport team performance: Win versus loss) by two (Gender: Male versus female) between-subjects experiment with two control variables (Sport team identification and self-brand connection), this study examined sport spectators’ perceptions of brand responsibility, activity, aggressiveness, simplicity, and emotionality. Results of multivariate tests revealed that sport team performance, sport team identification, and self-brand connection significantly influenced perceived brand personality. Sport team performance also had a significant effect on five dimensions of brand personality. Furthermore, while sport team identification exerted significant effects on brand responsibility, aggressiveness, and simplicity, self-brand connection moderated the effects of sport team