Abstract: This experimental study (N=113) examined the effects of the visual presentations of data in television news on young Americans’ recall of information about sexually transmitted diseases, as well as the roles of individual characteristics in this process. The results show that individuals who saw either a tabular or graphical presentation of information about sexually transmitted diseases better remembered that information than those who only heard the anchor describe the numbers. Our study further found that participants high in quantitative media literacy recalled significantly more information than participants low in quantitative media literacy, but this individual characteristic did not moderate the relationship between style of information presentation and recall. The results support the assumptions of Limited Capacity Model of mediated message processing. It also represents the first step in linking individual differences to the processing of information from infographics from television news.
Abstract: This paper presents the case of Black Girls RUN! (BGR), an Atlanta-based organization and social movement with a grassroots and community-driven approach to changing fitness-related ideology and health outcomes within the Black community. Using an interdisciplinary approach built built upon tenets of media studies, cultural studies, Black Feminist Thought, and health promotion theory, this research investigates the importance of centering Blackness in efforts to address racial disparities in health and wellness.
Gratifications of using Facebook, Twitter, Instagram, or Snapchat to follow Brands
Abstract: Applying uses and gratifications theory (UGT), this study examined consumers’ use of one of four social networking sites (SNSs): Facebook, Twitter, Instagram, or Snapchat, for following brands, and their influence on brand community-related outcomes. Results (N = 297) indicated Snapchat users scored highest for passing time, sharing problems, and improving social knowledge, while Instagram users scored highest for showing affection, following fashion, and demonstrating sociability. Twitter users had highest brand community identification and membership intention, while Instagram users had highest brand community engagement and commitment. Attention to social comparison, SNS trust, tie strength, and homophily also significantly moderated the relationship between frequent use of each SNS to follow brands, and brand community-related outcomes. Implications for future research on SNS users’ goal-directed consumption behaviors are discussed.
Inter-study and Intra-study Replications in Leading Marketing Journals
Purpose – The authors aimed to examine the presence and character of inter- and intra-approaches to replication studies published in five leading marketing journals (Journal of Marketing, Journal of Marketing Research, Journal of Public Policy & Marketing, Marketing Science, Journal of the Academy of Marketing Science) across four decade intervals (i.e. 1980s, 1990s, 2000s and 2010/2011). The research sought answers to three research questions.
Design/methodology/approach – Content analysis of a randomly selected sample of 2,717 articles found 128 replicative studies in the journal issues. Comparisons of the replication approaches of the studies address two issues: the criticism that intra-study replication is not true replication as it is inconsistent with the criterion of researcher independence and the reported outcomes of the replicative studies relative to those of the original studies.
Findings – Overall, the presence of replications increased over time; however, the increase was attributable primarily to the number of intra-study replications published in two decades, the 2000s and 2010/2011 intervals. Conflicting findings infrequently appeared in the replication studies regardless of approach, indicating the possible existence of confirmation bias in the marketing literature.
Originality/value – Replication in marketing is either improving or stagnant depending on the accepted definition of replication. Of special importance, given the questioning of the intra-study approach as true replicative research, more replicated findings produced by independent researchers are needed to establish theoretical validity of marketing knowledge for use by both marketing academicians and decision makers.
Self-endorsing in Digital Advertisement
Abstract: Self-endorsed advertisements (SEAs) are a novel form of digital advertisements, wherein a virtual self that looks like oneself in a digital advertisement persuades the physical self. Study 1 (N = 63) found that for unfamiliar brands, SEAs were more effective in promoting favorable brand attitudes using both verbal (name) and visual (picture) virtual self cues than no self-endorsing at or only a picture of the self. Self-referencing, the psychological process of encoding new information by activating one’s self schema, mediated self-endorsing and brand attitude. Study 2 (N = 75) manipulated the agency of SEA creation (i.e., self- versus other-created). Controlling for pre-existing brand attitudes, self-created SEAs elicited greater self-referencing for existing brands than other-created SEAs. High self-referencing led to high perception of self-brand congruity, and ultimately favorable brand attitude. We discuss theoretical and practical implications of self-endorsing as a new persuasion tool in a digital media environment.
Predicting Retweet Behavior in Breast Cancer Social Networks
Abstract: This study explored how social media, especially Twitter, serves as a viable place for communicating about cancer. Using a 2-step analytic method that combined social network analysis and computer-aided content analysis, this study investigated (a) how different types of network structures explain retweeting behavior and (b) which types of tweets are retweeted and why some messages generate more interaction among users. The analysis revealed that messages written by users who had a higher number of followers, a higher level of personal influence over the interaction, and closer relationships and similarities with other users were retweeted. In addition, a tweet with a higher level of positive emotion was more likely to be retweeted, whereas a tweet with a higher level of tentative words was less likely to be retweeted. These findings imply that Twitter can be an effective tool for the dissemination of health information. Theoretical and practical implications for psychosocial interventions for people with health concerns are discussed.
Online Leaders in Online Cancer Support Groups
Abstract: With a focus on the nature and dynamic process of social interactions among breast cancer patients, this study argues that the notion of opinion leaders can be another crucial factor in explaining positive psychosocial health outcomes within computer-mediated social support (CMSS) groups. This study investigates the relationship between opinion leaders and their psychosocial health benefits by considering two overarching questions: (a) Who are the opinion leaders? (b) What role do these opinion leaders play in explaining health outcomes? The data analyzed in this study resulted from merging human-coded content analysis of discussion group messages, action log data analysis of interactive health system usage, and longitudinal survey data. Surveys were administered to 221 women with breast cancer; participants were provided free access to and training for the CMSS groups developed by the Comprehensive Health Support System (CHESS) project. The findings suggest that opinion leaders obtained psychosocial health benefits, such as higher levels of cancer information competence, breast cancer knowledge, and better problem-focused coping strategies. Those who had a higher baseline level of breast cancer knowledge and optimism in coping with challenges in their life were more likely to act as opinion leaders. Implications for research and improving psychosocial interventions for people with health concerns are discussed.
Performativity, Mysticism, Experience
Abstract: This paper is a textual analysis of the media culture (music videos, performances, advertising, visual/ viral culture) around the greatest exponent of the Sufi musical form called “Qawalli,” through the life and work of the Pakistani maestro Nusrat Fateh Ali Khan (1948-1997). Using insights from post-colonial theory, cultural studies, ethno-musicology and identity politics, it develops an argument about personhood and religious performance focused on issues of mysticism and experience within the specific liturgical space of the Qawalli.
The Most Peaceful Place in the World
Encounters at the Margins of Hollywood
Abstract: After World War II, changes in film production finance encouraged US studios to take advantage of foreign financial incentives and locations. Bhowani Junction (1956) typifies many of these runaway productions, but an explanation of its financial logic provides only a US-centric perspective, failing to account for Hollywood’s increasingly global position. Archival material provides the basis for interrogating Bhowani Junction’s casting practices, textual ideology, and the impact of its location shooting in Pakistan. The confluence of production practices, policy, and aesthetics generates encounters that position Pakistani workers and actors at the margins of production, primarily as extras within the cast of thousands.