Virtual reality Archives

New Search / Research Home

Virtual Reality Experience in Tourism Advertising: Roles of Immersion and Advertising Engagement Sun Joo (Grace) Ahn and Jihoon (Jay) Kim

Abstract: Building favorable destination image and evoking positive feelings toward tourism ads are essential to the success of destination marketing in the competitive tourism business environment. The current study investigated […]

Salient, Interactive, Relevant, Confidence, and Action (SIRCA): Using Virtual Reality Storm Surge Simulations to Increase Risk Perception and Prevention Behaviors. Sun Joo (Grace) Ahn

PIs and Co-PIs: Matthew Browning (Multiple PI, Clemson University), Jill Gambill (Co-PI, University of Georgia) Funding Source: National Oceanic and Atmospheric Association (NOAA) Total Amount: $499,931 Project period: 2 years […]

Interactive virtual reality reduces quadriceps pain intensity during high-intensity interval leg cycling exercise. Sun Joo (Grace) Ahn

Poster presented at the World Congress of Pain of the International Association for the Study of Pain, September 12-16, Boston, MA.

Virtual reality in clinical pathology: A comparison of efficacy, student perceptions and motivation with traditional teaching modalities Sun Joo (Grace) Ahn Read More

Is desirability of the trait a boundary condition of the Proteus effect? A pilot study. Sun Joo (Grace) Ahn

Abstract: Although previous research has shown that individuals take on aspects of the avatars they embody in virtual environments, studies have not yet tested whether this phenomenon, known as the […]

Focus: Virtual reality