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A Network Approach to Viral Advertising: The role of traditional influencers, new influencers and low-influencers Itai Himelboim Paper presented at the annual conference of the American Academy ofAdvertising. New York, NY. May 22-25

Abstract: The diffusion of social networks platforms opened the door to a new age of peer to peer distributed advertising content widely referred to as viral advertising. The current study […]

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