Focus: Sports Communication
With the increasing importance of sports in our culture, an area of growing interest is sports journalism and sports communication. Grady is currently bringing together industry experts to examine issues related to sports media and its role in society. Areas of interest include the role of social media as it relates to sports, sports writing in the digital age, and concepts of “fandom.” For research purposes, students have access to high-profile sports franchises such as the Atlanta Falcons and the Atlanta Braves as well as the collegiate SEC powerhouses.
Abstract: This study investigated which decision (maintain vs. dismiss endorsement relationship)will represent the most positive impact on consumers with different levels of fan identification when the celebrity endorser is involved in […]Read More
Abstract: A limited amount of prior research has investigated perceived brand personality in the context of sport sponsorship. Using a two (Sport team performance: Win versus loss) by two (Gender: Male […]Read More
Abstract: The University of Alabama at Birmingham (UAB) caused a media uproar locally and nationally in December 2014 when it announced it was dropping its football team, along with bowling […]Read More
Abstract: Part of the goal of the International Paralympic Committee is to “touch the heart of all people for a more equitable society.” Images of athletes with permanent visible physical […]Read More
Abstract: The winners, who will each receive a $400,000 award to fund their projects, are among those who answered a call to submit research proposals designed to improve the understanding […]Read More