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Esports and Governance in American Higher Education Welch Suggs

D. Welch Suggs (2022). Esports and Governance in American Higher Education. In Hoffman, J.L., K. Varzeas, & R. Pauketat (Eds.), Collegiate Esports: Developing Competition & Community for the Higher Education Practitioner. […]

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When it is Necessary to Win: Fr. Theodore M. Hesburgh and Athletics at the University of Notre Dame Welch Suggs

D. Welch Suggs (2022). In Ream, T. (Ed.), When it is Necessary to Win: Fr. Theodore M. Hesburgh and Athletics at the University of Notre Dame. In Hesburgh of Notre […]

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Cricket, Media and the Nation: An autoethnographic exploration of three mediated moments in Indian cricket.  Anandam Kavoori

Andy Kavoori (2021): Cricket, Media and the Nation: An autoethnographic exploration of three mediated moments in Indian cricket. Abstract: This autoethnographic essay explores the media and cultural construct of key […]

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What if amateurism turned into entrepreneurialism? Welch Suggs

Hoffman, J.L. and Suggs, D.W., Jr (2021), What if amateurism turned into entrepreneurialism? Abstract: When the U.S. Supreme Court ruled that the NCAA can’t limit educational benefits provided to college […]

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Brand novelty and publicity about athlete endorsers affect psychological processing of ads Glenna Read

Abstract: Using hierarchy of effects theoretical framework, the present study investigates psychological responses to positive and negative publicity about athlete endorsers. Furthermore, this research addresses the role of brand novelty […]

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Examining spectator motivations in Major League Baseball Miscellaneous Grady Researchers

Abstract: Despite the increasing size and consumption power of senior consumers, in the sport marketing literature there appears to be no published work which attempts to understand the consumption behavior differences […]

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Disabling prejudice Welch Suggs and Jason Lee Guthrie

Part of the goal of the International Paralympic Committee is to “touch the heart of all people for a more equitable society.” Media exposure of athletes with permanent physical disabilities […]

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Self-categorization in sport Joe Phua

Abstract: The “Linsanity” phenomenon attracted an increase in attention toward the National Basketball Association (NBA) for a short period of time. Drawing on self-categorization theory to elucidate current literature on team […]

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When good athletes go badly Joe Phua

Abstract: This study investigated which decision (maintain vs. dismiss endorsement relationship)will represent the most positive impact on consumers with different levels of fan identification when the celebrity endorser is involved in […]

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Perceived Brand Personality through Sports Sponsorship Joe Phua

Abstract: A limited amount of prior research has investigated perceived brand personality in the context of sport sponsorship. Using a two (Sport team performance: Win versus loss) by two (Gender: Male […]

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