Focus: Sports Communication

With the increasing importance of sports in our culture, an area of growing interest is sports journalism and sports communication. Grady is currently bringing together industry experts to examine issues related to sports media and its role in society. Areas of interest include the role of social media as it relates to sports, sports writing in the digital age, and concepts of “fandom.” For research purposes, students have access to high-profile sports franchises such as the Atlanta Falcons and the Atlanta Braves as well as the collegiate SEC powerhouses.

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Esports and Governance in American Higher Education Welch Suggs

D. Welch Suggs (2022). Esports and Governance in American Higher Education. In Hoffman, J.L., K. Varzeas, & R. Pauketat (Eds.), Collegiate Esports: Developing Competition & Community for the Higher Education Practitioner. […]

When it is Necessary to Win: Fr. Theodore M. Hesburgh and Athletics at the University of Notre Dame Welch Suggs

D. Welch Suggs (2022). In Ream, T. (Ed.), When it is Necessary to Win: Fr. Theodore M. Hesburgh and Athletics at the University of Notre Dame. In Hesburgh of Notre […]

Cricket, Media and the Nation: An autoethnographic exploration of three mediated moments in Indian cricket. Anandam Kavoori

Andy Kavoori (2021): Cricket, Media and the Nation: An autoethnographic exploration of three mediated moments in Indian cricket. Abstract: This autoethnographic essay explores the media and cultural construct of key […]

What if amateurism turned into entrepreneurialism? Welch Suggs

Hoffman, J.L. and Suggs, D.W., Jr (2021), What if amateurism turned into entrepreneurialism? Abstract: When the U.S. Supreme Court ruled that the NCAA can’t limit educational benefits provided to college […]

Brand novelty and publicity about athlete endorsers affect psychological processing of ads Glenna Read

Abstract: Using hierarchy of effects theoretical framework, the present study investigates psychological responses to positive and negative publicity about athlete endorsers. Furthermore, this research addresses the role of brand novelty […]

Examining spectator motivations in Major League Baseball Miscellaneous Grady Researchers

Abstract: Despite the increasing size and consumption power of senior consumers, in the sport marketing literature there appears to be no published work which attempts to understand the consumption behavior differences […]

Disabling prejudice Welch Suggs and Jason Lee Guthrie

Part of the goal of the International Paralympic Committee is to “touch the heart of all people for a more equitable society.” Media exposure of athletes with permanent physical disabilities […]

Self-categorization in sport Joe Phua

Abstract: The “Linsanity” phenomenon attracted an increase in attention toward the National Basketball Association (NBA) for a short period of time. Drawing on self-categorization theory to elucidate current literature on team […]

When good athletes go badly Joe Phua

Abstract: This study investigated which decision (maintain vs. dismiss endorsement relationship)will represent the most positive impact on consumers with different levels of fan identification when the celebrity endorser is involved in […]

Perceived Brand Personality through Sports Sponsorship Joe Phua

Abstract: A limited amount of prior research has investigated perceived brand personality in the context of sport sponsorship. Using a two (Sport team performance: Win versus loss) by two (Gender: Male […]