Focus: Sports Communication
With the increasing importance of sports in our culture, an area of growing interest is sports journalism and sports communication. Grady is currently bringing together industry experts to examine issues related to sports media and its role in society. Areas of interest include the role of social media as it relates to sports, sports writing in the digital age, and concepts of “fandom.” For research purposes, students have access to high-profile sports franchises such as the Atlanta Falcons and the Atlanta Braves as well as the collegiate SEC powerhouses.
Welch Suggs (2023). “Stories, Myths, and a New Model for College Sports, Part I.” Athletic Director U. https://athleticdirectoru.com/articles/stories-myths-and-new-model-for-college-sports-part-1/ Abstract: The NCAA and the leaders of college sports have tried to run a […]
Read MoreHull, K. & Denetra Walker (2023). “Reputation Management Strategies at ESPN,”in Social Issues in Sport Communication. Eds. Rentner, T. L., & Burns, D. P. Abstract: In light of the controversial […]
Read MoreD. Welch Suggs (2022). Esports and Governance in American Higher Education. In Hoffman, J.L., K. Varzeas, & R. Pauketat (Eds.), Collegiate Esports: Developing Competition & Community for the Higher Education Practitioner. […]
Read MoreD. Welch Suggs (2022). In Ream, T. (Ed.), When it is Necessary to Win: Fr. Theodore M. Hesburgh and Athletics at the University of Notre Dame. In Hesburgh of Notre […]
Read MoreAndy Kavoori (2021): Cricket, Media and the Nation: An autoethnographic exploration of three mediated moments in Indian cricket. Abstract: This autoethnographic essay explores the media and cultural construct of key […]
Read MoreHoffman, J.L. and Suggs, D.W., Jr (2021), What if amateurism turned into entrepreneurialism? Abstract: When the U.S. Supreme Court ruled that the NCAA can’t limit educational benefits provided to college […]
Read MoreAbstract: Using hierarchy of effects theoretical framework, the present study investigates psychological responses to positive and negative publicity about athlete endorsers. Furthermore, this research addresses the role of brand novelty […]
Read MoreAbstract: Despite the increasing size and consumption power of senior consumers, in the sport marketing literature there appears to be no published work which attempts to understand the consumption behavior differences […]
Read MorePart of the goal of the International Paralympic Committee is to “touch the heart of all people for a more equitable society.” Media exposure of athletes with permanent physical disabilities […]
Read MoreAbstract: The “Linsanity” phenomenon attracted an increase in attention toward the National Basketball Association (NBA) for a short period of time. Drawing on self-categorization theory to elucidate current literature on team […]
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