Focus: Social Media

Social media are computer-mediated technologies that allow the creating and sharing of information, ideas, career interests and other forms of expression via virtual communities and networks.



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Social endorsement, credibility, and support for the regulation of research on enhanced geothermal systems Michael Cacciatore

McKasy, M., Yeo, S. K., Zhang, J. S., Michael A. Cacciatore, Allen, H. W., & Su, L. Y.-F. (2022, December). “Social endorsement, credibility, and support for the regulation of research […]

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On being human: An investigation of virtual influencers and activism Aarum Youn-Heil and Haley R. Hatfield

Haley R. Hatfield (Ph.D. student) & Aarum Youn-Heil (Ph.D. student) (2023). On being human: An investigation of virtual influencers and activism [Paper Presentation]. 2023 AEJMC Midwinter Conference, Norman, OK. *Top Paper Abstract in […]

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Social Media and its Influence on Sexual Activity and Perceptions of Sexual Activity Among College Students Shira Chess

Baldwin-White, A., Darville, G., Shira Chess, & Beer, J. (in press) “Social Media and its Influence on Sexual Activity and Perceptions of Sexual Activity Among College Students,” Journal of American College […]

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Unraveling The Effect of Social Media-Based Mental Health Campaigns During the COVID-19 Pandemic: Social Support Reception, Expression, and Coping Strategies Jeong-Yeob Han and Hanyoung Kim

Kim, Hanyoung (Grady Ph.D. Alum) & Han, Jeong-Yeob. (2023, May). “Unraveling The Effect of Social Media-Based Mental Health Campaigns During the COVID-19 Pandemic: Social Support Reception, Expression, and Coping Strategies” […]

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On being human: An investigation of virtual influencers and activism Haley R. Hatfield and Aarum Youn-Heil

Haley R. Hatfield (PhD student) and Aarum Youn-Heil (PhD student). (2023). On being human: An investigation of virtual influencers and activism [Paper Presentation]. 2023 AEJMC Midwinter Conference, Norman, OK. Abstract: Social media […]

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Camera perspective and skin color: Biased reactions to viral body work camera videos of police violence Glenna Read

Bailey, R., Yan, H., & Glenna L. Read (Forthcoming). Camera perspective and skin color: Biased reactions to viral body work camera videos of police violence. Communication Monographs. Abstract: Technological advances have […]

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Two days, twenty outfits: Coachella attendees’ visual presentation of self and experience on Instagram Kyser Lough

Keyser Lough (forthcoming). “Two days, twenty outfits: Coachella attendees’ visual presentation of self and experience on Instagram.” Journal of Visual Literacy. Abstract: This study uses a visual discourse analysis to explore the self-construction of […]

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Will Brands Make it if They Fake it? Exploring the Effects of CGI Influencer Disclosures in Sponsored Social Media Posts Alexander Pfeuffer and Jooyoung Kim

Alex Pfeuffer, Haley Hatfield (Ph.D. student), & Jooyoung Kim. “Will Brands Make it if They Fake it? Exploring the Effects of CGI Influencer Disclosures in Sponsored Social Media Posts.” Paper […]

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Creating a Social Media Listening Center Itai Himelboim

Itai Himelboim, proposal accepted: “Creating a Social Media Listening Center,” panel to take place at the March 2023 annual conference of the American Academy of Advertising, Denver. Abstract: Social media […]

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What do 5G networks, Bill Gates, Agenda 21, and QAnon have in common? Sources, engagement, and characteristics of COVID-19 Conspiracy Theories Itai Himelboim

Itai Himelboim, Borah, P., Ka Lai Lee, D., *Lee, J., Su, Y., Vishnevskaya, A., and Xiao, X. (Accepted). “What do 5G networks, Bill Gates, Agenda 21, and QAnon have in […]

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