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When Good People Make Fake News Go Viral: The Role of Anger in Fake News Sharing on Social Media Youngji Seo

Abstract: Sharing fake news on social media has become a serious social issue. The aim of the current study was to investigate (a) how reading fake news might induce anger and, in turn, fake news sharing via social media and (b) the extent to which reading uncivil comments might moderate this relationship. By employing the […]

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Living at the speed of mobile: How users evaluate social media news posts on smartphones Brittany Nicole Jefferson and Bartosz Wojdynski

Abstract: A growing body of research suggests that differences between smartphones and desktop computers influence information processing outcomes. A within-subjects (N = 64) smartphone eye-tracking experiment replicates a 2018 desktop-based study of users’ visual attention to and engagement with social media news posts. The results show that users spend less time viewing social media news posts on […]

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The roles and relationships of the Korean Embassy through a discourse analysis of its Facebook page Solyee Kim

Abstract: This study explores the discourse on the Facebook page of the Embassy of the Republic of Korea in the United States and how the Embassy constructs its roles and the US-ROK relationship. The study analyzes the posts that were published on the Embassy’s Facebook page between October 25, 2019 and October 25, 2020 and […]

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Hashtags, Images, and Identity: An Interdisciplinary Qualitative Approach to Analyzing Transgender Latinas’ Use of Instagram Kyser Lough

Abstract: Social media and media culture have significantly impacted how we understand ourselves, our communities, and our society. Marginalized groups have utilized social media as an effective outlet for self-expression and connecting with others. This project sought to understand how transgender Latinas use Instagram to present their identities and experiences using #TransLatina. The interdisciplinary team […]

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How Camera Perspective Contributes to Normative Judgments of Officers and Citizens in Police Use of Force Videos Glenna Read

Abstract: Social media provide the opportunity to create and maintain online and offline social relationships (Kuss & Griffiths, 2011, 2017), though they also provide opportunities to influence public discourse (Bennett, 2012; Carney, 2016) via the dissemination of important information at rapid rates (Hornik, Satchi, Cezareo, & Pastore, 2015). One element of public discourse highly shaped […]

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Free Smiles are Worth a lot for Social Media Influencers: The Mediating Roles of Warmth, Competence, and Admiration Taeyeon Kim and Glenna Read

Abstract: This research examines how visual representation of social media influencers affects perceptions and attitudes toward influencers and their persuasive messages. Using the theoretical frameworks of the Stereotype Content Model (SCM) and the Behaviors from Interpersonal Affect and Stereotypes (BIAS) Map, Study 1 demonstrated that influencers with broad smiles were perceived as warmer and more […]

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How attributes of humorous scientific messages predict engagement on Twitter and Instagram Michael Cacciatore

Abstract: The use of humor is increasingly advocated as a means of enhancing the effectiveness and visibility of science messages on social media. However, the influence of humorous scientific content on user engagement is empirically unknown. The contribution of this study is threefold. First, we conduct a content analysis of humorous scientific posts on Twitter […]

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Pro-Veganism on Instagram: Effects of User-Generated Content (UGC) Types and Content Generator Types in Instagram-Based Health Marketing Communication about Veganism Jihoon (Jay) Kim and Joe Phua

Abstract: Through two experiments, this study assessed source and message effects of Instagram-based pro-veganism messages. Experiment 1 (N = 294) examined effects of organization (brand versus non-profit) and message types (egoistic versus altruistic) on consumer responses to Instagram-based pro-veganism content. Experiment 2 (N = 288) examined effects of source type (celebrity versus non-celebrity) and message […]

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Pro-Veganism on Instagram: Effects of User-Generated Content and Message Endorser Types in Instagram-Based Pro-Veganism Posts Joe Phua and Jihoon (Jay) Kim

Paper accepted for presentation at the International Communication Association Annual Conference, Gold Coast, Australia, May 2020. Abstract: Through two experiments, this study assessed source and message effects of Instagram-based pro-veganism messages. Experiment 1 (N = 294) examined effects of organization (brand versus non-profit) and message types (egoistic versus altruistic), while experiment 2 (N = 288) […]

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The Effects of User Comment Valence of Social Media Health Campaigns on Intention to Vaccinate: The Role of Psychological Reactance Hanyoung Kim, Youngji Seo, Hye Jin Yoon & Jeong-Yeob Han

Paper to be presented to American Advertising Academy (AAA) conference, San Diego, CA. Abstract: Given the prevalent use of social media in disseminating public service announcements (PSAs) encouraging healthy behavior, investigating the effects of user-generated comments alongside health messages became an important pursuit in the advertising and marketing scholarship. With this in mind, Facebook user-generated […]

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