Focus: Social Identity

Abstract: The 1980s featured a niche slate of syndicated shows prizing nostalgia, sex, consumerism, and camp–and often in children’s programming! First-run syndication in this era was rife with the queer erotics of characters, featuring rippling muscled toons like He-Man and Masters of the Universe, The Transformers, and ThunderCats alongside the spandex-clad American Gladiators and the […]

Glenna Read received the 2019 Annie Lang Dissertation Award from the Information Systems Division of the International Communication Association for her dissertation, “Social identity in advertising: News stories, phenotypic prototypicality, and model identity influence processing and evaluation of advertisements.”

Abstract: Used during sport games to guard against incorrect calls by referees, instant replay review has provided sponsoring brands an additional advertising opportunity. Although instant replay video (IRV) encourages sport spectators to stay focused on the screen, no study has examined how viewer perception of and attitude toward an ad or brand tied to IRV […]

Abstract: Purpose – Applying social identity theory, the social identity-brand equity model and excitation-transfer theory, the purpose of this paper is to examine effects of game outcome (win/loss) and location (home/away) on sport fans’ brand attitude and purchase intention toward a brand endorsed by their favorite sport team on Facebook, as well as the mediating […]