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Mates or married? Implications of gender composition and physical intimacy on evaluation of images tested for advertising Glenna Read

Abstract: Drawing upon the theoretical framework of social identity theory and literature on physical intimacy, consumer neuroscience, and social cognitive and affective neuroscience, responses to images featuring same-gender and other-gender pairs are explored through examination of self-reported attitudes and neural activity associated with attention, memory, and emotion. Under the pretense of pretesting the effectiveness of […]

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