Focus: risk communication
Sung In Choi (PhD candidate), Jingyu Zhang, and Yan Jin. (forthcoming). “The Effects of Threat Type and Gain-Loss Framing on Publics’ Responses to Strategic Environmental Risk Communication.” Corporate Communications: An […]
Read MoreAbstract: Vaccines that would be recommended and offered in response to a novel influenza virus bring many communication challenges. This chapter identifies and describes some of the major issues that […]
Read MoreAbstract: The proliferation of news sources and user-generated content, which is flooded by misinformation (Southwell, Thorson, & Sheble, 2018), present an urgent need for research that investigates audiences’ information consumption […]
Read MoreAbstract: To better understand how uncertainty influences publics’ risk perception and responses, this study introduced risk tolerance as a new concept to public relations literature and then investigated how publics […]
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