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Panelist on “The Voice Catchers: How Marketers Listen In to Exploit Your Feelings, Your Privacy, and Your Wallet.” Jay Hamilton

Abstract: This Author Meets Critics conversation (with Edward Timke, Duke University; Mara Einstein, Queens College, CUNY; Nora Draper, Univ. New Hampshire) focuses on Joseph Turow’s book The Voice Catchers: How […]

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The Roles of Celebrity Endorsers’ and Consumers’ Vegan Identity in Marketing Communication about Veganism. Joe Phua and Jihoon (Jay) Kim

Abstract: Celebrities endorsing veganism may exert social influence on consumers’ attitude toward veganism and behavioral intention to become vegan. A between-subjects online experiment (N = 303) examined the effects of […]

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