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Image Repair in the Aftermath of Inaccurate Polling: How the News Media Responded to Getting It Wrong in 1948 and 2016 Karen Miller Russell

Abstract: The US presidential elections of 1948 and 2016 produced surprise outcomes when the predicted winners ended up losing the election. Using image repair theory, this article explains the strategies the media used to repair their image in light of predicting the wrong winner. Using a qualitative analysis of news coverage that immediately followed the […]

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