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The Conceptualization of Risk Tolerance and Scale Development for Measuring Publics’ Tolerance of Individual Health Risks Yan Jin

Hyoyeun Jun (Grady PhD Alum) and Yan Jin (Forthcoming). “The Conceptualization of Risk Tolerance and Scale Development for Measuring Publics’ Tolerance of Individual Health Risks.” Journal of International Crisis and Risk Communication Research. Abstract: Risk tolerance, identified by scholars over two decades ago as an essential concept in risk communication, has remained understudied without clear […]

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Health Risk Tolerance as a Key Determinant of (Un)willingness to Behavior Change: Conceptualization and Scale Development Yan Jin and Hyoyeun Jun

Abstract: As Heath and O’Hair (2009) defined, crisis is when risk is manifested. The urgency and uncertainty of crisis can induce more complexity to organizations (Seeger, Sellnow, & Ulmer, 1998). Public health crisis and risk communications are tasked to communicate about risks that can harm public health and persuade the public to adopt healthier and […]

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