Focus: Health Communication



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Better obesity knowledge, healthier food choice? Examining the moderating role of HNR claims in food advertisements Juan Meng

Abstract: A conditional process model for the impact of obesity knowledge on healthy food choice was proposed to examine how consumers’ obesity knowledge and online search for nutritional information (OSNI) […]

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Exploring the Role of Social Support in Promoting Patient Participation in Health Care among Women with Breast Cancer Jeong-Yeob Han

Abstract: Scholars have adopted Street’s (2003) ecological model of communication in medical encounters to investigate the factors promoting patient participation in health care. However, factors demonstrated in the ecological model […]

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Effects of Facebook Comments on Attitude Toward Vaccines: The Roles of Perceived Distributions of Public Opinion and Perceived Vaccine Efficacy Hanyoung Kim, Jeong-Yeob Han & Youngji Seo

Abstract: This study investigated if and how exposure to Facebook comments about vaccines influences one’s attitude toward the vaccines. In this investigation, comments were examined in light of their effect […]

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How Shades of Truth and Age Affect Responses to COVID-19 (Mis)information: Randomized Survey Experiment among WhatsApp Users in UK and Brazil Yan Jin and Xuerong Lu

Abstract: We examined how age and exposure to different types of COVID-19 (mis)information affect misinformation beliefs, perceived credibility of the message and intention-to-share it on WhatsApp. Through two mixed-design online […]

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An Investigation of Cognitive Processing of Fear Appeal Messages Promoting HPV Vaccination: Predictors and Outcomes of Magnitude and Valence of Cognitive Responses Hanyoung Kim and Youngji Seo

Abstract: An improvement in HPV vaccination rates is one of the primary goals of public health organizations. Toward this end, fear appeal communication is commonly used in health interventions, warning […]

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The Effects of User Comment Valence of Facebook Health Messages on Intention to Receive the Flu Vaccine: The Role of Pre-existing Attitude Toward the Flu Vaccine and Psychological Reactance Hanyoung Kim

Abstract: This study examined if and how Facebook user-generated comments about the flu vaccine influenced psychological reactance in conjunction with pre-existing flu vaccine attitude. Psychological reactance was further tested as […]

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How College Students Assess the Threat of Infectious Diseases: Implications for University Leaders and Health Communicators. Yan Jin

Abstract: Higher education institutions and their students face a wide range of infectious disease threats (IDTs). However, there is a lack of theory-driven research on how to provide communication for […]

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SO ORDERED: A Textual Analysis of United States’ Governors’ Press Release Responses to the COVID-19 Pandemic Matthew Binford San Fransisco, August 6-9, 2020

Taylor Voges (Grady Ph.D. Student) and Matthew Binford (Grady Ph.D. Student). SO ORDERED: A Textual Analysis of United States’ Governors’ Press Release Responses to the COVID-19 Pandemic. Association for Education […]

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Understanding flu vaccination attitudes and behaviors: Exploring a measure of health decision-making preferences. Michael Cacciatore and Glen Nowak

Abstract: Annual influenza vaccination has been recommended for all adults in the United States since 2010, but coverage estimates indicate that less than half of American adults complied during the […]

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The Strategic Role of Visuals and Cultural Appeals in Help-Support Campaigns: Engaging Chinese Immigrants in Depression Communication on Social Media Yan Jin

Accepted for presentation at the International Communication Association (ICA) Conference, Health Communication Division, May 21-25, 2020, Gold Coast, Australia. Abstract: This study investigated the effect of different framing, visual, and […]

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