Focus: Health Communication



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Will humor increase the effectiveness of human papillomavirus (HPV) advertising? Exploring the role of humor, STD information, and knowledge Hye Jin Yoon and Sung In Choi

Abstract: In this research, we seek to provide effective message strategies to communicate stigma associated health issues such as the human papillomavirus (HPV), by exploring the roles of humor, STD […]

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Bridging the Fear and Hope: A Smartphone Eye-Tracking Examination of the Effects of Hope in Fear-based Health Messages Bartosz Wojdynski and Youngji Seo

Abstract: This study used a smartphone eye-tracking approach to examine understudied areas in health communication – hope in fear appeal – when people are exposed to differential emotional shifts with fear […]

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Toward an integrated model of healthy food choice: Examining the moderated mediation effects via online search for nutrition information Juan Meng

Abstract: When numerous reasons behind the obesity problem, such as eating junk food, consuming too many calories, sedentary lifestyle, and other individual-centric causes may not be easily erased, several factors were […]

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The Persuasive Effects of Narrative PSAs on COVID-19 Vaccination Intention: The Mediating Role of Empathy and Psychological Reactance Hanyoung Kim, Youngji Seo & Jeong-Yeob Han

Abstract: Successful COVID-19 vaccine promotion for the unvaccinated relies on increasing positive reactions but also reducing negative responses to persuasive messages. The current study examined the relative effects of narrative […]

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Factors that Impact COVID-19 Conspirational Beliefs and Health-Related Behaviors Ivanka Pjesivac, Leslie Klein, Wenqing Zhao & Yan Jin

Abstract: To further investigate the role of conspirational beliefs on health-related behaviors during a health pandemic such as COVID-19, we conducted an online survey among U.S. adults (N = 798) […]

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Think Before You Share: Beliefs and Emotions that Shaped COVID-19 (Mis)information Vetting and Sharing Intentions among WhatsApp Users in the United Kingdom Yan Jin and Xuerong Lu

Abstract: This study examined how individuals’ emotional and cognitive responses to different shades of truth embedded in health crisis (mis)information (i.e., full falsity vs. partial falsity vs. full truth) might […]

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Image framing, emoticons, and sharing intention for health-related posts on Facebook Brittany Nicole Jefferson and Bartosz Wojdynski

Abstract: In response to calls for greater integration of research on the effects of visual images in the emotional and cognitive processing of health-related posts on Facebook, this study examined […]

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Grant Proposal Submitted Glen Nowak

Title: Finding Ways to Prevent Salmonella Infections involving Birds and People: An Exploratory Assessment of Behavior, Microbiology, and Climactic Factors Proposal submitted in response to 2021 UGA Presidential Interdisciplinary Seed Grant […]

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Leading transitions in a traumatically changing working environment: Communication professionals adapt to COVID-19 impacts Juan Meng, Bryan H. Reber, Tong Xie & JeongHyun (Janice) Lee

Abstract: The paper presents findings from an international survey of communication professionals on change leadership in communication during the COVID-19 pandemic. Despite the strong impact brought by the pandemic, communication […]

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Assessing COVID-19 pandemic communication in China: What we know about the communication channels, sources of information, and key message retention Juan Meng and Tong Xie

Abstract: This research presents the findings from a large-scale national online survey of Chinese citizens (N = 1,713) about their general knowledge of COVID-19 and the key communication channels that […]

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