Focus: Health and Risk Communication
The ability to effectively and efficiently communicate about health and risk-related issues is becoming increasingly important. Hospitals, government agencies, health departments, news media organizations and public relations and other communication practitioners need to know how best to reach diverse audiences with timely and relevant messages, and the new Grady Center for Health and Risk Communication (CHRC) is an important interdisciplinary center of expertise.
We also offer a Strategic Health and Risk Communication certificate for undergraduate students.
Abstract: A virtual pet in the form of a mid-sized dog was developed based on the framework of social cognitive theory and tested as a vehicle for promoting fruit and vegetable (F&V) consumption in children. Three groups of children (N = 68) between the ages of 7-13 were studied: baseline (no treatment), computer only, and […]Read More
Abstract: This chapter reviews the past and current trends of one particularly intriguing aspect of virtual worlds—virtual representations commonly known as avatars—in the context of health behavior change. Despite the growing interest in the influence of virtual representations on health behaviors, there has been a surprising dearth of research exploring the use of virtual representations […]Read More
Cacciatore, M. A., Nowak, G., & Evans, N. (Forthcoming). Exploring the impact of the US measles outbreak on parental awareness and support for vaccinations. Health Affairs. Abstract: Despite consensus among health officials that childhood immunizations are a safe and effective means of protecting people from disease, there remains parent vaccine hesitancy. This hesitancy has been linked to lack of confidence in recommendedvaccinations as well as vaccine delay and refusal. Using a pair of national surveys of parents of children 5 […]Read More
Abstract: A virtual pet was developed based on the framework of the youth physical activity promotion model and tested as a vehicle for promoting physical activity in children. Children in the treatment group interacted with the virtual pet for three days, setting physical activity goals and teaching tricks to the virtual pet when their goals […]Read More
Abstract: Do consumers avoid viewing over-the-counter (OTC) pharmaceutical advertisements? And, if so, why? The authors of the current study tested their proposed “Ad Avoidance Model” by surveying a nationally-representative sample of U.S. adults about their reactions to advertisements for OTC drugs (specifically analgesics). The researchers focused on how four advertising-reaction factors—two cognitive (perceived utility and skepticism) […]Read More
Abstract: We introduce the notion of a virtual STEM buddy (VSB), a visitor-tailored, virtually embodied agent that serves as both a co-learner and a mentor. Like a virtual museum guide, the VSB will be able to engage with child-visitors and their families through a social interface. However, unlike existing approaches, we propose for VSBs to […]Read More