Focus: Gaming
Book Chapter: Not So Straight Shooters: Queering the Cyborg Body in Masculinized Gaming
Abstract: This chapter offers a “diffractive” consideration (Barad 2003) of posthumanist and cyberfeminist theory, masculinity studies, and research on gender and gaming, that views digital play between straight white men […]
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The Role of Gamification in Enhancing Intrinsic Motivation to Use a Loyalty Program
Abstract: Based on Self-Determination Theory (SDT), this study examined how rewards weaken intrinsic motivation to use a retail loyalty program. Two experiments were conducted. Study 1 revealed that individuals who […]
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Kim Kardashian is my New BFF
Abstract: Recently, there has been a growing number of celebrity-focused video games. These games have functioned as promotional tools for celebrities such as Kim Kardashian, Kendall and Kylie Jenner, Brittany […]
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