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Where readers look, and what they miss Bartosz Wojdynski, Camila Espina, Kate Keib, Jennifer Malson & Hyejin Bang

Abstract: Participants (N=88) in a two-condition (Facebook post information level: high vs. low) mixed factorial design took part in a laboratory experiment that utilized eye tracking to gauge what areas of the page in common news layouts attract viewers’ gaze, and whether this viewing amount of information about the story disclosed in the Facebook posts. […]

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Information graphics as orienting response Ivanka Pjesivac and Bartosz Wojdynski

Abstract: This experimental study (N=77) examined the role of infographics in orienting viewer’s attention in television news. The results of the eye-tracking study showed that when used in the over-the-shoulder format, visual representation of numerical data act as an orienting response and direct viewer’s attention to that part of the screen. In terms of the […]

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