Focus: Eye Tracking

Abstract: Participants (N=88) in a two-condition (Facebook post information level: high vs. low) mixed factorial design took part in a laboratory experiment that utilized eye tracking to gauge what areas […]

Abstract: This experimental study (N=77) examined the role of infographics in orienting viewer’s attention in television news. The results of the eye-tracking study showed that when used in the over-the-shoulder […]