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When CSR Meets Mobile SNA Users in Mainland China: An Examination of Gratifications Sought, CSR Motives, and Relational Outcomes in Natural Disasters Yan Jin

Abstract: With the heavy use of mobile social networking applications (SNA), corporations have widely applied corporate social responsibility activities enhanced by mobile technologies (i.e., mCSR) to target stakeholders. This study examined the relationships among gratifications sought and use on mobile SNA, CSR motives, and the organization-public relationships (OPRs) in the context of the 2017 Jiuzhaigou […]

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