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Interactive infographics’ effect on elaboration in agricultural communication. Bartosz Wojdynski

Abstract: In public health, politics, and advertising, interactive content spurred increased elaboration from audiences that were otherwise least likely to engage with a message. This study sought to examine interactivity as an agricultural communication strategy through the lens of the Elaboration Likelihood Model. Respondents were randomly assigned a static or interactive data visualization concerning the […]

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The Changing Education for Journalism and the Communication Occupations Lee B. Becker and Tudor Vlad

Abstract: The book provides a unique perspective on journalism and communication education, drawing on extensive, detailed data across time to examine the evolution of education for journalism and related occupations such as public relations and advertising.

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