New Search / Research Home
Mixed methods to examine communication crises: Combining a case study with the experimental method María Len-Ríos

Abstract: In 2013, U.S. television chef Paula Deen faced a public relations crisis following news reports of a court deposition in which she had admitted using a racial epithet in the past. To investigate questions related to her effectiveness at image repair on issues of race and study the question more broadly, we conducted a […]

Read More