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A Femvertising Campaign Always #LikeAGirl: Video Responses and Audience Interactions on YouTube Hye Jin Yoon

Abstract: Research into the effects of femvertising on individuals and society is needed and the purpose of this study was to gauge the nature of the campaign ‘Always #LikeAGirl’, one of the most successful brand activism femvertising campaigns utilizing social media in recent times. Additionally, the study sought to assess the reactions the campaign elicited […]

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