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he Impact of Social Distance and Message Framing on Young Adults’ Response to the Anti-vaping PSAs on Instagram: The Mediating Role of Psychological Reactance Jeong-Yeob Han and Jung Min Hahm

Hahm, Jung Min (Grady Ph.D. Alum) & Han, Jeong-Yeob. (2023, March). “The Impact of Social Distance and Message Framing on Young Adults’ Response to the Anti-vaping PSAs on Instagram: The […]

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The Role of Corporate Social Responsibility Orientation in Green Demarketing Publicity & Advertising Youngji Seo and Hye Jin Yoon

Hye Jin Yoon, Yoon Joo Lee, Jinho Joo, and Youngjee Ko (Ph.D. candidate), “The Role of Corporate Social Responsibility Orientation in Green Demarketing Publicity & Advertising,” has been accepted for presentation […]

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This ad speaks to me: An investigation of mechanisms underlying social identity relevant advertising Glenna Read and Wenqing Zhao

Glenna L. Read, Zhao, W. (PhD student), Choi, S. (PhD student), Hudson, S. (undergraduate student), Wen, T. “This ad speaks to me: An investigation of mechanisms underlying social identity relevant advertising,” […]

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I laugh at your pain: Effects of violation of social norms and affect on evaluation of ads that are both humorous and violent Glenna Read and Jeffrey Duncan

Alexandra Frank (Ph.D. student), Glenna Read, Geoff L.Duncan (PhD student), Weinberger, M. G., & Gulas, C. S. (to be presented 2023). “I laugh at your pain: Effects of violation of […]

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Disclosure-Driven Recognition of Native Advertising: A Test of Two Competing Mechanisms Nathaniel J. Evans and Bartosz Wojdynski

Eline Brussee, Eva Van Reijmersdal, Nathaniel Evans, and Bart Wojdynski (forthcoming), “Disclosure-Driven Recognition of Native Advertising: A Test of Two Competing Mechanisms,” Journal of Interactive Advertising Abstract: This study aims […]

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Humor as a Buffer to Negativity in Advertising Hye Jin Yoon

Hye Jin Yoon, “Humor as a Buffer to Negativity in Advertising.” Invited lecture at the School of Journalism and Advertising, Southern Illinois University, Carbondale, IL, October 24, 2022. 

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Promoting healthy eating: The intervening role of health and nutrition-related claims in food advertisements Juan Meng

P. Pan, M. Bhandari, & Juan Meng.(accepted, 2022). Promoting healthy eating: The intervening role of health and nutrition-related claims in food advertisements. Health Education Journal, forthcoming, OnlineFirst: https://doi.org/10.1177/00178969221132210 Abstract: This study aimed to […]

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Agreement between Fitbit and ActiGraph estimates of physical activity in young children Sun Joo (Grace) Ahn

Schmidt, Michael, Stephen Rathbun, Kyle Johnsen, Eric Novotny (Grady Postdoctoral Research Associate), Lindsay Hahn (former Grady Postdoctoral Research Associate) & Sun Joo (Grace) Ahn (in press). Agreement between Fitbit and ActiGraph estimates of physical activity […]

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The future of advertising in virtual, augmented, and extended realities Sun Joo (Grace) Ahn, Jooyoung Kim & Ted T. Kim

Sun Joo (Grace) Ahn, Jooyoung Kim, & Jaemin Kim (Grady PhD student) (in press). The future of advertising in virtual, augmented, and extended realities. International Journal of Advertising.  Abstract: The ever-changing media environment […]

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Understanding Personalized Recruitment Ads’ Effectiveness: The Role of Personalization Type and Message Involvement Alexander Pfeuffer

J. Pfiffelmann & Alexander Pfeuffer.(Forthcoming). Understanding Personalized Recruitment Ads’ Effectiveness: The Role of Personalization Type and Message Involvement. Journal of Interactive Advertising. Abstract: In response to the challenge of replacing retiring […]

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