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Journal of Advertising Research Best Academic Paper Award Karen Whitehill King

Eun Sook Kwon, (Grady PhD, Rochester Institute of Technology), Karen Whitehill King (University of Georgia), Greg Nyilasy (Grady PhD, University of Melbourne) and Leonard N. Reid (University of Georgia), (2019). Impact of Media Context on Advertising Memory: A Meta-Analysis of Advertising Effectiveness. Journal of Advertising Research, 59 (1) 99-128. Abstract: Media professionals and scholars have examined the influence […]

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