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Examining the effects of violence level and provocation on aversive motivation activation and resource allocation in violent humorous ads Glenna Read and Haley R. Hatfield

Frank, A. (PhD student), Read, G. L., Duncan, J. (PhD student), Hatfield, H. R. (PhD student), & Kim, S (former PhD student). “Examining the effects of violence level and provocation on aversive motivation activation […]

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The impacts of ad skip option and ad time display on viewer response to in-stream video ads: the role of perceived control and reactance DongWon Choi and Jihoon (Jay) Kim

Abstract: The primary purpose of the current study is to examine how the presence of two digital ad features—an ad skip option and ad time display, representing behavioral and cognitive control […]

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The effects of commercial breaks on ad and program memory: A neurophysiological study Jooyoung Kim

ABSTRACT: Though the commercial break (CB) is a common advertising strategy, the neural processing that CBs evoke and effective CB positioning remain unclear. We investigated the effects of CB interruption, […]

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An Interdisciplinary Examination of the Material Effects of Deceptive Sport Beverage Advertisements Nathaniel J. Evans

Abstract: Sport companies frequently make product claims in advertisements to influence consumer purchase decisions. Sport beverages, in particular, often tout health benefits and performance claims. Unfortunately, some sport beverage claims […]

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The role of social categorization of models on visual attention to features of print advertisements Glenna Read International Communication Association. Washington, D. C.

Abstract: Recent trends in consumer behavior have resulted in brands’ use of models in ads that challenge essentialized social categories (e.g., racially ambiguous) to appeal to socially-conscious consumers. Although industry […]

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Celebrity-Endorsed E-cigarette Brand Instagram Advertisements: Effects on Young Adults’ Attitudes towards E-cigarettes and Smoking Intentions Joe Phua

Abstract: Celebrities endorsing e-cigarette brands on social media may exert a strong influence on e-cigarette uptake. Using a between-subject experiment, this study examines the effects of endorser type (celebrities, non-celebrities […]

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