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Getting the ‘Picture’ Out about Zika Yan Jin and Bartosz Wojdynski

Abstract: Using a 2 (gain vs. loss message framing) x 2 (photo vs. infographic image type) x 3 (government vs. media vs. peer source)between-subjects experiment with a representative sample of […]

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Explorations in Critical Studies of Advertising Jay Hamilton

Abstract: This volume provides a thoughtful and wide-ranging exploration of approaches to the critical study of advertising. Current and impending practices of advertising have in many ways exceeded the grasp […]

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When good athletes go badly Joe Phua

Abstract: This study investigated which decision (maintain vs. dismiss endorsement relationship)will represent the most positive impact on consumers with different levels of fan identification when the celebrity endorser is involved in […]

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When Bodies are Weapons Miscellaneous Grady Researchers

Abstract: Sport has proven to be one of the key institutional sites for the study of the social construction of gender. On September 12, 2015, a Kiss Cam incident during […]

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Valence-based Homophily on Twitter Itai Himelboim and Spencer Tinkham

Abstract: This study integrates network and content analyses to examine valence-based homophily on Twitter or the tendency for individuals to interact with those expressing similar valence. During the 2012 federal […]

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Guns don’t kill people…selfies do Miscellaneous Grady Researchers

Abstract: This work explores how the Narcissus myth has been inaccurately adopted by media, specifically in the reporting of selfie-related deaths. The Narcissus myth, while about a boy in love […]

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Is That News Story an Ad Kate Keib

Abstract: Newspaper and Online news Division  In order to explore similarities in design elements between native advertising and news editorial content, researchers undertake a content analysis of 60 top U.S. […]

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Picture Perfect Kate Keib, Camila Espina, Bartosz Wojdynski, Hyejin Bang & DongWon Choi

Abstract: Social media drives traffic to news, but little is known about how consumers make decisions about selecting and sharing this information. In a within-subjects eye-tracking experiment, this study examined […]

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Important Tweets Matter Kate Keib and Itai Himelboim

Absract: Researchers used both content analysis and network analysis to look at the intersection of emotion, content, and engagement (RT) when a topic of importance is discussed on social media.

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When do viewers share viral video advertising? DongWon Choi, Hyejin Bang, Bartosz Wojdynski, Kate Keib & Camila Espina

Abstract: this study aims to examine the psychological mechanism in which the brand placement prominence influences consumers’ forwarding intention of viral video advertising, and to investigate the moderating role of […]

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