Department: Ph.D. Degree Program

The primary objective of the Ph.D. program is to develop mass communication scholars who are capable of critical thinking and independent scholarship.



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Legitimate and appropriate science communication: The effects of anthropomorphic and satirical humor on source credibility Michael Cacciatore

Alexandra Frank, Michael A. Cacciatore, Yeo, S.K., & Su, L. Y.-F. (2023, May). “Legitimate and appropriate science communication: The effects of anthropomorphic and satirical humor on source credibility.” Paper presentation […]

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On being human: An investigation of virtual influencers and activism Aarum Youn-Heil and Haley R. Hatfield

Haley R. Hatfield (Ph.D. student) & Aarum Youn-Heil (Ph.D. student) (2023). On being human: An investigation of virtual influencers and activism [Paper Presentation]. 2023 AEJMC Midwinter Conference, Norman, OK. *Top Paper Abstract in […]

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The visuals of a changing newsroom: Analyzing local coverage of the midterm election in Georgia Andrea Hudson and Matthew Binford

Andrea Hudson and Matt Binford (Ph.D. Candidate) (2023). The visuals of a changing newsroom: Analyzing local coverage of the midterm election in Georgia. Accepted for presentation to the Visual Communication Division of the […]

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Media, News, & Consumers: Exploring Media Literacy and Journalistic Responsibility Keith Herndon and Charlotte Norsworthy Varnum

Keith L. Herndon and Charlotte Norsworthy, eds. (2023). Media, News, & Consumers: Exploring Media Literacy and Journalistic Responsibility, 2nd Ed. e-Book, Dubuque, IA: Kendall Hunt Publishing. Abstract: The material curated […]

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How Motivation to Reduce Uncertainty Predicts COVID-19 Behavioral Responses: Strategic Health Communication Insights for Managing an Ongoing Pandemic Sung In Choi, Sungsu Kim & Yan Jin

Sungsu Kim (PhD alum), Sung In Choi (PhD candidate), Chiara Valentini, Mark Badham, and Yan Jin. (forthcoming). “How Motivation to Reduce Uncertainty Predicts COVID-19 Behavioral Responses: Strategic Health Communication Insights […]

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Can Virtual, CGI-Generated, Influencers Help Sell Products on Instagram? Effects of Perceived Realism and Disclosure on Brand-Related Attitudes and Behavioral Intentions Nathaniel J. Evans and JeongHyun (Janice) Lee

Joe Phua, Nathaniel J. Evans, Youngjee Ko (Ph.D. candidate), and Janice Lee (Ph.D. candidate) (Forthcoming) “Can Virtual, CGI-Generated, Influencers Help Sell Products on Instagram? Effects of Perceived Realism and Disclosure […]

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On being human: An investigation of virtual influencers and activism Aarum Youn-Heil and Haley R. Hatfield

Haley R. Hatfield (Ph.D. student) & Aarum Youn-Heil (Ph.D. student) (2023). On being human: An investigation of virtual influencers and activism [Paper Presentation]. 2023 AEJMC Midwinter Conference, Norman, OK. *Top Paper Abstract in […]

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The Role of Corporate Social Responsibility Orientation in Green Demarketing Publicity & Advertising Youngji Seo and Hye Jin Yoon

Hye Jin Yoon, Yoon Joo Lee, Jinho Joo, and Youngjee Ko (Ph.D. candidate), “The Role of Corporate Social Responsibility Orientation in Green Demarketing Publicity & Advertising,” has been accepted for presentation […]

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Examining the effects of violence level and provocation on aversive motivation activation and resource allocation in violent humorous ads Glenna Read and Haley R. Hatfield

Frank, A. (PhD student), Read, G. L., Duncan, J. (PhD student), Hatfield, H. R. (PhD student), & Kim, S (former PhD student). “Examining the effects of violence level and provocation on aversive motivation activation […]

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This ad speaks to me: An investigation of mechanisms underlying social identity relevant advertising Glenna Read and Wenqing Zhao

Glenna L. Read, Zhao, W. (PhD student), Choi, S. (PhD student), Hudson, S. (undergraduate student), Wen, T. “This ad speaks to me: An investigation of mechanisms underlying social identity relevant advertising,” […]

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