Department: Ph.D. Degree Program

Abstract: Consumers are increasingly interested in environmental issues, which has raised their expectations of firms’ environmentally conscious efforts. The purpose of this study is to investigate how green messages in advertisements conveying a firm’s commitment to the environment can effectively influence consumer attitudes and behavioral intentions. Further, this study examines the psychological mechanism underlying such […]

Dongjae (Jay) Lim (Grady PhD Student), TaeHyun Baek, Sukki Yoon, Yeonshin Kim (Forthcoming). Color Effects in Green Advertising,  Abstract: Marketers often use green in marketing communications to signal sustainability, despite the lack of supportive data. This article is a report of two experiments to observe consumer reactions to advertisements that use colour to indicate the […]

Abstract: This research examines how visual representation of social media influencers affects perceptions and attitudes toward influencers and their persuasive messages. Using the theoretical frameworks of the Stereotype Content Model (SCM) and the Behaviors from Interpersonal Affect and Stereotypes (BIAS) Map, Study 1 demonstrated that influencers with broad smiles were perceived as warmer and more […]

Abstract: Social media political advertising has, in recent years, been the target of a lot of interest and scrutiny from the public, scholars, and even the social media platforms themselves. While there is still some debate as to the overall effectiveness of social media political advertising there is compelling evidence to show that a number […]

Abstract: News consumption enhances the contact experience for first-generation immigrants and sojourners in their acculturation to the host culture. Using acculturation theory, this study explores interdisciplinary concepts. The authors argue that first-generation immigrants and sojourners’ level of the English proficiency, length of stay in the host culture and their news consumption impact their susceptibility to […]

Clementson, D. E., & Xie, T. (Grady PhD student) (2020, Nov.). Effects of partisan bias on perceptions of evasion in a political news interview. Paper to be presented at the 106th National Communication Association conference, Political Communication division, Indianapolis, IN. Abstract: This paper applies truth-default theory (TDT) to political deception. TDT suggests that people detect deception […]

Clementson, D. E., & Xie, T. (Grady PhD student) (2020, Nov.). Narrative storytelling and anger in crisis communication. Paper to be presented at the 106th National Communication Association conference, Public Relations division, Indianapolis, IN. Abstract: This paper reports a test and extension of the model posited by Heath’s (2004) theory of crisis response narratives, in […]

Taylor Voges (Grady Ph.D. Student) and Matthew Binford (Grady Ph.D. Student). SO ORDERED: A Textual Analysis of United States’ Governors’ Press Release Responses to the COVID-19 Pandemic. Association for Education in Journalism and Mass Communication. San Fransisco, August 6-9, 2020 Abstract: The COVID-19 pandemic presents a unique environment from which each individual state, in the […]

Jeffrey Duncan (Grady Ph.D. Student) and Taylor Voges (Grady Ph.D. Student).  EULAs as Unbalanced Contractual Power Between an Organization and its (Unannounced and Underage) Users: A Mobile Game Textual Analysis. Association for Education in Journalism and Mass Communication. San Francisco, August 6-9, 2020 * This paper won the Top Student Paper Award, Critical and Cultural Studies […]

Abstract: This study tests how the cognitive component of work attitude, particularly the job cognition as tested by Williams and Anderson (1991), affects the dynamic relationships among trust, commitment, and satisfaction. Our interests emanates from researchers’ continued focus on the dynamic and relational processes in constructing workplace relationships. However, few attention has been paid to […]