Department: Advertising & Public Relations
Advertising permeates our culture. Advertising scholars at Grady specialize in health communication, advertising management, brand management as well as the role of digital media in advertising.
Grady boasts some of the top scholars in the field of public relations research. These scholars’ work ranges from crisis communication, to social media, from history, to theory building, from leadership to activism.
Abstract: This study examines current critical situational issues and barriers that are likely to influence women’s leadership advancement along their career paths in public relations. A national online survey of female professionals in public relations was designed and conducted in the United States. Results confirmed the top three situational barriers to PR women’s advancement include […]Read More
Abstract: This study addresses the persistent gender discrepancies in the communication profession at three levels (i.e., the micro level with individual communication professionals, the meso level with communication department and/or agency, and the macro level with the communication profession itself). By conducting an online survey of 1,046 communication professionals in the United States and Canada […]Read More
Abstract: The rise of a professional career presents women in today’s public relations profession an intense challenge in balancing professional and family responsibilities. Therefore, this study is motivated to investigate female public relations professionals’ perceptions of work-family conflict in their daily life. Specifically, we focused our research on women working in the professions of communication […]Read More
Abstract: This study is motivated to investigate the ethical challenges facing public relations professionals in today’s digital communication environment. Specifically, we focused our research on the new ethical challenges in digital practice, the resources relied on when encountering ethical challenges, and public relations professionals’ efforts in seeking trainings on communication ethics. Our research found nearly […]Read More
Abstract: One of the understudied areas in health communication research is hope. This study examines the effect of efficacy-inducing information on hope and subsequent attitudinal health behaviors. A total of five hundred fifty-three adults in the United States read health promotion social media posts designed to induce perceived self-efficacy (vs. non-efficacy-inducing health information) in fear-appeal […]Read More
Abstract: The study utilizes semi-structured interviews of health risk communication practitioners in the backdrop of the COVID-19 pandemic. The contingency theory of strategic conflict management is the guide to understanding the challenges and nuances. Insights gained from interviewing practitioners (projected, n=40) from different sectors with diverse professional backgrounds will help advance the contingency theory’s application […]Read More
Aarum Youn-Heil (Grady PhD student) and Yan Jin. Abstract: This study proposes a new conceptual model for understanding interracial communication apprehension (IRCA), delineating how people of color use various communication practices (Orbe, 1998) and coping strategies (Lazarus, 1991) to cope with communication apprehension (McCroskey, 1970) triggered by or associated with racial representation in television-entertainment media and public […]Read More
Lee, Joomi (Grady postdoctoral research associate), Ahn, Sun Joo (Grace), Wu, D., Lin, J.-H., & Kim, Jooyoung. (2021). A second chance to protect yourself and others: The impact of interactivity and efficacy messages on influenza vaccination intentions in virtual realityRead More
Meng, J. (May 13, 2021). Leadership in public relations: the state of research. Invited talk at the School of Communication and International Relations, Blanquerna—Universitat Ramon Llull, Barcelona, Spain.Read More
Meng, J., & Neill, M. S. (May 19, 2021). Building mentorship and networks: Insights from PR Women with Influence. Invited live training session at the 2021 UGA AdPR Academy.Read More