Department: Advertising & Public Relations
Advertising permeates our culture. Advertising scholars at Grady specialize in health communication, advertising management, brand management as well as the role of digital media in advertising.
Grady boasts some of the top scholars in the field of public relations research. These scholars’ work ranges from crisis communication, to social media, from history, to theory building, from leadership to activism.
Clementson, D. E., & Xie, T. (Grady PhD student) (2020, Nov.). Effects of partisan bias on perceptions of evasion in a political news interview. Paper to be presented at the 106th National Communication Association conference, Political Communication division, Indianapolis, IN. Abstract: This paper applies truth-default theory (TDT) to political deception. TDT suggests that people detect deception […]Read More
Clementson, D. E., & Xie, T. (Grady PhD student) (2020, Nov.). Narrative storytelling and anger in crisis communication. Paper to be presented at the 106th National Communication Association conference, Public Relations division, Indianapolis, IN. Abstract: This paper reports a test and extension of the model posited by Heath’s (2004) theory of crisis response narratives, in […]Read More
Clementson, D. E. (2020, Nov.). Narrative persuasion, identification, attitudes, and trustworthiness in crisis communication. Paper to be presented at the 106th National Communication Association conference, Public Relations division, Indianapolis, IN. Abstract: The purpose of this study is to test the effects of narratives in crisis communication. This research assesses how organizations benefit from using stories […]Read More
Marilyn Primovic and Dr. Joe Phua, Comparing Expectancy Violations Committed by Influencer Advertising Sources on Social Media. To be presented virtually at the AEJMC 103rd Annual Conference in August, 2020. Abstract: Advertisers select influencer sources to promote brands on widely followed social media accounts. This sponsored content is integrated into the content already being posted […]Read More
Glen Nowak is an invited panelist at the June 25-July 2 (virtual) annual meeting of the Society for Birth Defects Research and Prevention. The panel session on June 29 is focused on “Investigation of a Potential Outbreak of Birth Defects,” and Glen’s presentation will be on “Communicating with the Public During a Public Health Emergency.”Read More
Read, G. L. (Forthcoming). Processing ambiguous social identity: Disclosure of identity and phenotypic prototypicality affect processing and evaluation of persuasive messages. Journal of Communication. Abstract: This study investigates how news stories about models’ social identities, models’ actual social identities, and ease of categorization of models into societally predominant gender and racial categories affect processing and […]Read More
Qingru Xu and Peggy J. Kreshel, (Forthcoming). “State v. Professional: A Case Study of How Chinese New Media Construct Elite Female Athletes.” International Journal of Sport Communication. Abstract: In this case study, we examined media representations of two Chinese female athletes in China, a nation undergoing social transformation and a sports-reform initiative: state athlete Ding […]Read More
Charlotte Norsworthy (Grady M.A. student) and Keith Herndon. (Forthcoming). Leading by Ear: Podcasting as an Educational Leadership Tool. Journal of Leadership Education. Paper accepted for the annual conference of the Association of Leadership Educators, Nashville, TN. Abstract: This innovative practice paper explains how a student-produced podcast is used as an educational tool to showcase leadership […]Read More
Hargreaves AL, Glen J. Nowak, Paula Frew, AR Hinman, WA Orenstein et al., “Adherence to Timely Vaccinations in the United States,” Pediatrics, 145(3, March 2020):e20190783. Abstract: We used 2014 National Immunization Survey provider-verified vaccination data to classify vaccination patterns as “recommended” (ie, in line with ACIP dose- and age-specific recommendations), “alternate” (ie, in line with […]Read More
Boyle J., Berman L, Glen J. Nowak, Iachan R, Middleton D and Deng Y. “An Assessment of Parents’ Childhood Immunization Beliefs, Intentions, and Behaviors Using a Smartphone Panel,” Vaccine, 2020;38(10):2416-2423. Abstract: It is important to quickly identify parent beliefs, intentions, and behaviors toward childhood vaccination, especially parents of children 19 to 35 months. A sample […]Read More