Department: Advertising & Public Relations
Advertising permeates our culture. Advertising scholars at Grady specialize in health communication, advertising management, brand management as well as the role of digital media in advertising.
Grady boasts some of the top scholars in the field of public relations research. These scholars’ work ranges from crisis communication, to social media, from history, to theory building, from leadership to activism.
Abstract: This intervention aims to prevent intimate partner violence (IPV) and increase access to resources for immigrant victims by enhancing the capacity of religious leaders. In a randomized clinical trial, Korean American religious leaders (n=102) of Christian denominations from two large metropolitan areas were randomly allocated to intervention (virtual simulation training) or control (educational pamphlet). […]Read More
Abstract: Intimate partner violence (IPV) affects all communities. However, more immigrant women suffer from IPV than the national average, including Korean immigrant women. The importance of family harmony, the priority of family interests over individual interests, and the cultural expectation for women to endure hardship to preserve the family contribute to the decision of Korean […]Read More
Abstract: This research spotlight shares insights on how technology changes how leaders guide their teams and organizations and some of the greatest challenges for leaders to adapt in the digital environment. The author argues the digital environment presents the greatest opportunity to foster a continued and interactive learning environment as the industry has witnessed a […]Read More
Abstract: This entry provides an overview of public health crises and public health crisis communication, grounded in crisis communication and literature around emerging infectious disease outbreaks (IDOs). It lays down the theoretical foundations for communication and crisis information management in times of public health risks and emergencies, heralded by two conceptual frameworks developed specifically to […]Read More
Abstract: This study aims at advancing leadership research in corporate communications by introducing a more rigorous statistical approach to test whether communication professionals of different hierarchical reporting levels, years of experience, and educational backgrounds would ascribe the same meanings to the construct of leadership excellence in corporate communications via survey research. By using an established measurement […]Read More
Abstract: Women who aspire to leadership positions in public relations have to develop political astuteness when it comes to addressing ascribed identities and expectations associated with gender and race. Through 51 in-depth interviews with women working in mid-management and senior-executive level positions in public relations in the U.S., this study provides new insights into women’s […]Read More
Abstract: Scholars have adopted Street’s (2003) ecological model of communication in medical encounters to investigate the factors promoting patient participation in health care. However, factors demonstrated in the ecological model were bounded in the context of medical care primarily focusing on health care providers and patients. Social factors, such as patients’ relationships and supportive communication […]Read More
Abstract: This study examined if and how Facebook user-generated comments about the flu vaccine influenced psychological reactance in conjunction with pre-existing flu vaccine attitude. Psychological reactance was further tested as a mediating factor influencing behavioral intention to receive the vaccine. An experimental study was conducted with 264 college students. The results showed that pre-existing attitude […]Read More
Abstract: The present article investigates the antecedent and consequence of hope arousal over the course of processing a fear appeal message by considering constructs and propositions of the extended parallel process model (Witte, 1992). In order to empirically test the mechanism through which hope is produced, this study employed an online experimental study concerning genital […]Read More
Abstract: Purpose – Social media have become an increasingly important venue for prosocial campaigns. Competing for the public’s attention in the digital space is an ongoing challenge. This study aims to test the influence of ad-context congruence, ad position and ad type (i.e. public service advertising [PSA] vs cause-related brand [CRB] advertising) on the effectiveness of prosocial native […]Read More