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Unique… like everyone else: effects and mechanisms of personalization appeals in recruitment advertising Alexander Pfeuffer

Pfiffelmann, J., Alexander Pfeuffer, Dens, N., Soulez, S. (2023). Unique… like everyone else: effects and mechanisms of personalization appeals in recruitment advertising. International Journal of Advertising. Abstract: Recruiters are faced with the […]

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The Best of Both Worlds: The Crisis Communication Think Tank (CCTT) Approach to The Quest for Crisis Management Keystone Yan Jin

Yan Jin. (forthcoming), “The Best of Both Worlds: The Crisis Communication Think Tank (CCTT) Approach to The Quest for Crisis Management Keystone,” Journal of Contingencies and Crisis Management. Abstract: This […]

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Management of Cybersecurity through Internal Communication Solyee Kim and JeongHyun (Janice) Lee

Solyee Kim (PhD alum) & Jeonghyun Janice Lee (PhD candidate), “Management of Cybersecurity through Internal Communication” in Internal Communication and Employee Engagement: A Case Study Approach. McCown, N., Men, L. […]

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James E. Grunig and Larissa A. Grunig Outstanding Dissertation Award Solyee Kim

Solyee Kim (recent Grady PhD graduate) received 2023 International Communications Association (ICA) James E. Grunig and Larissa A. Grunig Outstanding Dissertation Award from the Public Relations Division. Her dissertation chair […]

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Linking Blockchain Technology and Digital Advertising: How Blockchain Technology Can Enhance Digital Advertising to Be More Effective, Efficient, and Trustworthy Jooyoung Kim

Jooyoung Kim, Kyu Hyung Lee, Jaemin Kim (Ph.D. student) (2023), “Linking Blockchain Technology and Digital Advertising: How Blockchain Technology Can Enhance Digital Advertising to Be More Effective, Efficient, and Trustworthy,” […]

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Social Media Influencers, Emotional Flow, and Elevation Uplift Narrative Persuasion on Mental Health Prosocial Communication: A Media Psychophysiology Approach Yan Jin

Yen-I Lee (PhD Alum) [PI], Di Mu [Co-PI], Michaela Gearty (AdPR undergraduate researcher) [Co-PI], and Yan Jin [Co-PI]. “Social Media Influencers, Emotional Flow, and Elevation Uplift Narrative Persuasion on Mental Health Prosocial Communication: A Media […]

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2023 Summer Doctoral Research Assistantship

Youngjee Ko (Ph.D. Candidate) was selected to receive a 2023 Summer Doctoral Research Assistantship from the UGA Graduate School (under the supervision of Dr. Hye Jin Yoon).

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American Academy of Advertising’s Ivan Preston Award for “Outstanding Contributions to Research,”

Eric Haley (Grady alumni who received his BA, MA, and PhD from the College) was the recipient of the American Academy of Advertising’s Ivan Preston Award for “Outstanding Contributions to […]

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American Academy of Advertising 2023 Graduate Student Conference Scholarship

Jakyung Seo received a $500 American Academy of Advertising 2023 Graduate Student Conference Scholarship for her lead authored paper in collaboration with the Grady College Health and Environmental Advertising Research Team.

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2023 American Academy of Advertising Dissertation Award

Youngjee Ko (Ph.D. Candidate) has received the 2023 American Academy of Advertising Dissertation Award of $2,000 for her proposal, “Can influencer marketing create “blind spots?” The impact of influencer marketing tactics on […]

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