Department: Advertising & Public Relations
Advertising
Advertising permeates our culture. Advertising scholars at Grady specialize in health communication, advertising management, brand management as well as the role of digital media in advertising.
Public Relations
Grady boasts some of the top scholars in the field of public relations research. These scholars’ work ranges from crisis communication, to social media, from history, to theory building, from leadership to activism.
Joon Choi (Georgia), Jeong-Yeob Han (Georgia), and Jieun Han (KAN-WIN) organized a Workshop on “Religious Leaders for Healthy Family,” for Greater Chicago and Midwestern area Korean faith organizations and community leaders, […]
Read MoreYan Jin and Augustine Pang [Chairs] (2023, May). Panel: “Leading Strategic Communication through Turbulent Times: How the Contingency Theory Advances Practice in the Management of Crises, Conflicts and Complex Public Relations […]
Read MoreGlen Nowak was one of three invited panelists for the December 2022 PRNEWS Media Relations Summit – The State of Media Panel. The panel was the opening session in the […]
Read MoreHahm, Jung Min (Grady Ph.D. Alum) & Han, Jeong-Yeob. (2023, March). “The Impact of Social Distance and Message Framing on Young Adults’ Response to the Anti-vaping PSAs on Instagram: The […]
Read MoreKim, Hanyoung (Grady Ph.D. Alum) & Han, Jeong-Yeob. (2023, May). “Unraveling The Effect of Social Media-Based Mental Health Campaigns During the COVID-19 Pandemic: Social Support Reception, Expression, and Coping Strategies” […]
Read MoreHye Jin Yoon, Yoon Joo Lee, Jinho Joo, and Youngjee Ko (Ph.D. candidate), “The Role of Corporate Social Responsibility Orientation in Green Demarketing Publicity & Advertising,” has been accepted for presentation […]
Read MoreHye Jin Yoon, Yoon Joo Lee, Shuoya Sun (Ph.D. alumnus), and Jinho Joo, “Examining the Effectiveness of Retargeting Display Ads with Online Demarketing Campaigns: The Role of Browser Settings,” has been […]
Read MoreFrank, A. (PhD student), Read, G. L., Duncan, J. (PhD student), Hatfield, H. R. (PhD student), & Kim, S (former PhD student). “Examining the effects of violence level and provocation on aversive motivation activation […]
Read MoreGlenna L. Read, Zhao, W. (PhD student), Choi, S. (PhD student), Hudson, S. (undergraduate student), Wen, T. “This ad speaks to me: An investigation of mechanisms underlying social identity relevant advertising,” […]
Read MoreHaley R. Hatfield (PhD student), Hao, H., Zhang, J., Matthew Klein (PhD student), Fu, Y., Jaemin Kim (PhD student), Jongmin Lee (PhD student), and Sun Joo (Grace) Ahn. (2023). Composition of and Collaboration Among Communication Scholars in […]
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