Department: Advertising & Public Relations
Advertising
Advertising permeates our culture. Advertising scholars at Grady specialize in health communication, advertising management, brand management as well as the role of digital media in advertising.
Public Relations
Grady boasts some of the top scholars in the field of public relations research. These scholars’ work ranges from crisis communication, to social media, from history, to theory building, from leadership to activism.
Abstract: Journalists serve as deception detectors for voters. Sometimes politicians refute journalists’ assertions. How do voters discern whom to believe? Based on cognitive sequences posited by truth-default theory (TDT), experiments tested voters’ reactions to alleged deceptiveness in a political news interview. In Study 1 (N = 209) perceptions of a politician being truthfully or falsely […]
Read MoreAbstract: Online, consumers often cannot develop trust through cumulative experiences with another party but must instead rely on heuristic cues for their trust formation. Drawing on the theoretical construct of cue-based trust and signaling theory, we conducted an online experiment as the final study of a three-study multi-method research project aimed to identify content attributes […]
Read MoreAbstract: This study addresses the persistent gender discrepancies in the communication profession. By conducting an online survey of 1,046 communication professionals in the U.S. and Canada, this study provides some of the latest analyses on perceptions and experiences related to women and gender equality. Several key issues are investigated, including the perceived improvement of gender […]
Read MoreAbstract: A pseudo-review is a type of online user-generated review (“review”) posted on an e-commerce website that often resembles an authentic review on the surface, telling an exaggerated story about alleged product use. However, while authentic reviews often include humor as a stylistic device to convey a genuine product evaluation, pseudo-reviews use humor to mock […]
Read MoreAbstract: Humor is a popular appeal used in global advertising and with the growing use of comedic violence ads in the U.S., it is a worthwhile endeavor to see whether comedic violence ads by U.S. brands could travel globally. This research conducted three studies in three countries, chosen for their distinctively different cultural tendencies and […]
Read MoreXuerong Lu (Grady PhD student) has won the 2021 IPR-Ketchum Don Bartholomew Award for Excellence in Public Relations Research.
Read MoreDavid Clementson has won the Reviewer of the Year award for the journal Mass Communication and Society. The editor said, “This year we worked hard to identify one winner on the basis of a specific excellent review; your work was outstanding, balancing a thoughtful and well-organized critique with positive feedback to encourage the authors to […]
Read MoreClementson, D. E., & Xie, T. (2021, May 27-31). The power of political journalists as deception detectors and how politicians reactivate voters’ truth-default [Paper presentation]. International Communication Association 71st Annual Conference, Mass Communication division. *Top Faculty Paper
Read MoreJoseph T. Yun, Brittany R. L. Duff, Patrick T. Vargas, Hari Sundaram, Itai Himelboim (2020), “Computationally Analyzing Social Media Text for Topics: A Primer for Advertising Researchers,” Journal of Interactive Advertising, 20(1), 47-59., is the winner of the Journal of Interactive Advertising 2020 Best Article.
Read MoreAbstract: This innovative practice paper explores a theoretical framework supporting leadership self-assessments — leadership self-efficacy theory. The paper describes the theory’s application in an exemplar self-assessment instrument and explains our approach to understanding the inner workings of assessments by creating and testing our own. Note: This paper resulted from an academic-industry collaboration with the Cox […]
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