Department: Advertising & Public Relations
Advertising
Advertising permeates our culture. Advertising scholars at Grady specialize in health communication, advertising management, brand management as well as the role of digital media in advertising.
Public Relations
Grady boasts some of the top scholars in the field of public relations research. These scholars’ work ranges from crisis communication, to social media, from history, to theory building, from leadership to activism.
Abstract: Sport companies frequently make product claims in advertisements to influence consumer purchase decisions. Sport beverages, in particular, often tout health benefits and performance claims. Unfortunately, some sport beverage claims may be false or misleading, persuading consumers to erroneously purchase products due to incorrect information. The Federal Trade Commission (FTC) prohibits any deceptive advertising resulting […]
Read MoreAbstract: Companies consider social media‐based consumer engagement behaviors such as sharing, content creation, and reviews for brands as more valuable than “liking” or consuming brand content. Studies show that branded content shared or created by consumers on social media may drive more brand awareness and loyalty than “likes” (Adweek, 2013). Global companies are increasingly focusing […]
Read MoreThe Owens Institute for Behavioral Research (OIBR) Faculty Seed Grant Program in support of “Primary Prevention of Intimate Partner Violence in Immigrant Communities: Development of a Social Marketing Strategy” – $10,000 -11/01/2019-10/31/2020 w/ Joon Choi (Social Work) as Principal Investigator; Jeong-Yeob Han (Advertising & Public Relations) and Pamela Orpinas (Public Health) as Co-Principal Investigators. Abstract: […]
Read MoreJeong-Yeob Han has won the 2019 Enzaim Best Article Award from Korea Health Communication Association (KHCA), in recognition of the article published in the journal Health Communication Research: “Co-presence in Gamified Geosocial Mobile Fitness Applications: Its Determinants and Effects on Perceived Support, Exercise Self-Efficacy, and Exercise Adherence”. This article is authored by a Grady alumnus Soela […]
Read MoreAbstract: We investigated factors influencing consumers’ evaluations of ads for sustainable luxury products and found that their attitudes were subject to two types of environmental messages: depictions of firms’ own eco-friendly efforts and calls on consumers to recycle. This investigation presents clear evidence that in luxury advertising, green ads can effectively influence consumers when they […]
Read MoreAbstract: This study examined the effects of joining and actively participating in e-cigarette-related social media communities (SMCs), along with e-cigarette-related subjective norms, and social identification with other e-cigarette users, on current e-cigarette users’ attitudes towards quitting, self-efficacy, and intention to quit. Results (N=1016) indicated that greater e-cigarette-related social media use, more positive e-cigarette-related subjective norms […]
Read MoreAbstract: Upwards of 200 studies over the past hundred years have reported on the relationship between public relations practitioners and journalists. However, no experiment has compared the group members’ perceptions when seeing their roles in action. Inspired by frameworks of social identity theory, intergroup deception, and the black sheep effect, we test how public relations […]
Read MoreAbstract: Cause‐related marketing (CRM) refers to the phenomenon where brands partner with causes, such as nonprofit organizations. Consumers may see some CRM partnerships as less compatible than others, however the level of perceived compatibility differs from one consumer to another. We know a great deal about how perceptions of compatibility affect attitude and behavior toward […]
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