New Search / Research Home
The role of firm’s commitment to the environment in green advertising for the sustainable markets Dong Jae (Jay) Lim

Abstract: We investigated factors influencing consumers’ evaluations of ads for sustainable luxury products and found that their attitudes were subject to two types of environmental messages: depictions of firms’ own eco-friendly efforts and calls on consumers to recycle. This investigation presents clear evidence that in luxury advertising, green ads can effectively influence consumers when they […]

Read More
Participation in Electronic Cigarette-Related Social Media Communities: Effects on Attitudes towards Quitting, Self-efficacy, and Intention to Quit. Joe Phua

Abstract: This study examined the effects of joining and actively participating in e-cigarette-related social media communities (SMCs), along with e-cigarette-related subjective norms, and social identification with other e-cigarette users, on current e-cigarette users’ attitudes towards quitting, self-efficacy, and intention to quit. Results (N=1016) indicated that greater e-cigarette-related social media use, more positive e-cigarette-related subjective norms […]

Read More
Do public relations practitioners perceptually share ingroup affiliation with journalists? David Clementson

Abstract: Upwards of 200 studies over the past hundred years have reported on the relationship between public relations practitioners and journalists. However, no experiment has compared the group members’ perceptions when seeing their roles in action. Inspired by frameworks of social identity theory, intergroup deception, and the black sheep effect, we test how public relations […]

Read More
Can we find the right balance in cause-related marketing? Analyzing the boundaries of balance theory in evaluating brand-cause partnerships. Itai Himelboim

Abstract: Cause‐related marketing (CRM) refers to the phenomenon where brands partner with causes, such as nonprofit organizations. Consumers may see some CRM partnerships as less compatible than others, however the level of perceived compatibility differs from one consumer to another. We know a great deal about how perceptions of compatibility affect attitude and behavior toward […]

Read More
The Covert Advertising Recognition and Effects (CARE) model: Processes of persuasion in native advertising and other masked formats Nathaniel J. Evans and Bartosz Wojdynski

Abstract: Covert advertisements, or those that utilize the guise and delivery mechanisms of familiar non-advertising formats, differ from other more direct forms of advertising in several ways that are important for understanding users’ psychological responses. Research across various covert advertising formats including various forms of sponsored editorial content, other native advertising formats, and product placement […]

Read More
Empowering women in PR: Breaking through ethical and leadership challenges Juan Meng

Panel description: This joint panel between Media Ethics Division and Public Relations Division explores in depth the topic of women’s ethical and leadership challenges in public relations and communication management. This panel is based on an original research project jointly funded by the Plank Center for Leadership in Public Relations and the Arthur W. Page […]

Read More
The role of effective leadership performance in constructing an engaging institutional environment for communication professionals: Evidence from a global study Juan Meng

Abstract: Communication leaders can strategically use organizational resources to co-define functions (the constructionist approaches in leadership) and to establish interpersonal alliances within and beyond communication units (the relational approaches in leadership). In the present study, we incorporated these theoretical lenses to evaluate how communication leaders’ performance helps build a positive communication structure and culture in […]

Read More
Building trusting and committed relationships: The role of job cognition and face-and-favor in the context of Chinese organizations Tong Xie, Juan Meng & Solyee Kim

Abstract: This study tests how the cognitive component of work attitude, particularly the job cognition as tested by Williams and Anderson (1991), affects the dynamic relationships among trust, commitment, and satisfaction. Our interests emanates from researchers’ continued focus on the dynamic and relational processes in constructing workplace relationships. However, few attention has been paid to […]

Read More