Department: Advertising & Public Relations

Advertising
Advertising permeates our culture. Advertising scholars at Grady specialize in health communication, advertising management, brand management as well as the role of digital media in advertising.
Public Relations
Grady boasts some of the top scholars in the field of public relations research. These scholars’ work ranges from crisis communication, to social media, from history, to theory building, from leadership to activism.



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Religious Leaders for Healthy Family Jeong-Yeob Han

Joon Choi (Georgia), Jeong-Yeob Han (Georgia), and Jieun Han (KAN-WIN) organized a Workshop on “Religious Leaders for Healthy Family,” for Greater Chicago and Midwestern area Korean faith organizations and community leaders, […]

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Leading Strategic Communication through Turbulent Times: How the Contingency Theory Advances Practice in the Management of Crises, Conflicts and Complex Public Relations Issues Yan Jin

Yan Jin and Augustine Pang [Chairs] (2023, May). Panel: “Leading Strategic Communication through Turbulent Times: How the Contingency Theory Advances Practice in the Management of Crises, Conflicts and Complex Public Relations […]

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December 2022 PRNEWS Media Relations Summit Glen Nowak

Glen Nowak was one of three invited panelists for the December 2022 PRNEWS Media Relations Summit – The State of Media Panel. The panel was the opening session in the […]

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he Impact of Social Distance and Message Framing on Young Adults’ Response to the Anti-vaping PSAs on Instagram: The Mediating Role of Psychological Reactance Jeong-Yeob Han and Jung Min Hahm

Hahm, Jung Min (Grady Ph.D. Alum) & Han, Jeong-Yeob. (2023, March). “The Impact of Social Distance and Message Framing on Young Adults’ Response to the Anti-vaping PSAs on Instagram: The […]

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Unraveling The Effect of Social Media-Based Mental Health Campaigns During the COVID-19 Pandemic: Social Support Reception, Expression, and Coping Strategies Jeong-Yeob Han and Hanyoung Kim

Kim, Hanyoung (Grady Ph.D. Alum) & Han, Jeong-Yeob. (2023, May). “Unraveling The Effect of Social Media-Based Mental Health Campaigns During the COVID-19 Pandemic: Social Support Reception, Expression, and Coping Strategies” […]

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The Role of Corporate Social Responsibility Orientation in Green Demarketing Publicity & Advertising Youngji Seo and Hye Jin Yoon

Hye Jin Yoon, Yoon Joo Lee, Jinho Joo, and Youngjee Ko (Ph.D. candidate), “The Role of Corporate Social Responsibility Orientation in Green Demarketing Publicity & Advertising,” has been accepted for presentation […]

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Examining the Effectiveness of Retargeting Display Ads with Online Demarketing Campaigns: The Role of Browser Settings Hye Jin Yoon and Shuoya Sun

Hye Jin Yoon, Yoon Joo Lee, Shuoya Sun (Ph.D. alumnus), and Jinho Joo, “Examining the Effectiveness of Retargeting Display Ads with Online Demarketing Campaigns: The Role of Browser Settings,” has been […]

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Examining the effects of violence level and provocation on aversive motivation activation and resource allocation in violent humorous ads Glenna Read and Haley R. Hatfield

Frank, A. (PhD student), Read, G. L., Duncan, J. (PhD student), Hatfield, H. R. (PhD student), & Kim, S (former PhD student). “Examining the effects of violence level and provocation on aversive motivation activation […]

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This ad speaks to me: An investigation of mechanisms underlying social identity relevant advertising Glenna Read and Wenqing Zhao

Glenna L. Read, Zhao, W. (PhD student), Choi, S. (PhD student), Hudson, S. (undergraduate student), Wen, T. “This ad speaks to me: An investigation of mechanisms underlying social identity relevant advertising,” […]

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Composition of and Collaboration Among Communication Scholars in Twenty Years of ICA Journals Haley R. Hatfield and Sun Joo (Grace) Ahn

Haley R. Hatfield (PhD student), Hao, H., Zhang, J., Matthew Klein (PhD student), Fu, Y., Jaemin Kim (PhD student), Jongmin Lee (PhD student), and Sun Joo (Grace) Ahn. (2023). Composition of and Collaboration Among Communication Scholars in […]

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