Department: Advertising & Public Relations
Advertising
Advertising permeates our culture. Advertising scholars at Grady specialize in health communication, advertising management, brand management as well as the role of digital media in advertising.
Public Relations
Grady boasts some of the top scholars in the field of public relations research. These scholars’ work ranges from crisis communication, to social media, from history, to theory building, from leadership to activism.
Jihoon Kim (Grady PhD alum), Sun Joo (Grace) Ahn, and Jooyoung Kim. “Virtual Reality Experience in Tourism Advertising: Roles of Immersion and Advertising Engagement.” Presented at the American Academy of Advertising (AAA) Annual Conference, […]
Read MoreJooyoung Kim (June 3). Into the Metaverse: State of Art and Research Agenda. This webinar is organized and hosted by EUPRERA (European Public Relations Education and Research Association). https://euprera.org/what-we-do/webinars/
Read MoreJooyoung Kim (March 24). Advertising in the Metaverse. Panelist at the half-day American of Academy of Advertising pre-conference, which was designed and led by Sun Joo (Grace) Ahn.
Read MoreKwon, Eun Sook (Grady PhD alum) and Jooyoung Kim, “Exploring Brand Humanization on SNSs: Brand personality and its influence on brand partner quality, brand attitude and consumer behavioral engagement,” International Journal of […]
Read MoreHye Jin Yoon, Yan Huang, and Mark Yi-Cheon Yim (2022), “Native advertising relevance effects and the moderating role of attitudes toward social networking sites,” Journal of Research in Interactive Marketing. Abstract: […]
Read MoreSun, Ruoyu (Grady alumna) and Juan Meng. (2022). “Looking at young millennials’ risk perception and purchase intention toward GM foods: Exploring the role of source credibility and risk attitude.” Health Marketing Quarterly, Vol. […]
Read MoreBorah, P., Trude, B., Binford, M., Keib, K., and Himelboim, I. (2022). “You are a disgrace and traitor to our country: Uncivil rhetoric against the ‘squad’ on Twitter.” Internet Research. […]
Read MoreAnandam (Andy) Kavoori was awarded a UGA-Ludwig Maximilian University of Munich (LMU) Faculty Mobility Grant ($4,500) for a week-long workshop with the Munich Science Communication Lab (https://www.mscl.de/) at LMU. In addition, he will work […]
Read MoreJooyoung Kim has been reappointed for another term by American Academy of Advertising as the Editor-in-Chief of the Journal of Interactive Advertising.
Read MoreJooyoung Kim was invited to be a Faculty Fellow at the UGA Institute for Artificial Intelligence. The Institute’s faculty come from several departments and academic units at UGA, including Computer Science, Philosophy, Psychology, Linguistics, and Engineering.
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