Department: Advertising & Public Relations
Advertising permeates our culture. Advertising scholars at Grady specialize in health communication, advertising management, brand management as well as the role of digital media in advertising.
Grady boasts some of the top scholars in the field of public relations research. These scholars’ work ranges from crisis communication, to social media, from history, to theory building, from leadership to activism.
Pfiffelmann, J., Alexander Pfeuffer, Dens, N., Soulez, S. (2023). Unique… like everyone else: effects and mechanisms of personalization appeals in recruitment advertising. International Journal of Advertising. Abstract: Recruiters are faced with the […]Read More
Yan Jin. (forthcoming), “The Best of Both Worlds: The Crisis Communication Think Tank (CCTT) Approach to The Quest for Crisis Management Keystone,” Journal of Contingencies and Crisis Management. Abstract: This […]Read More
Solyee Kim (PhD alum) & Jeonghyun Janice Lee (PhD candidate), “Management of Cybersecurity through Internal Communication” in Internal Communication and Employee Engagement: A Case Study Approach. McCown, N., Men, L. […]Read More
Solyee Kim (recent Grady PhD graduate) received 2023 International Communications Association (ICA) James E. Grunig and Larissa A. Grunig Outstanding Dissertation Award from the Public Relations Division. Her dissertation chair […]Read More
Jooyoung Kim, Kyu Hyung Lee, Jaemin Kim (Ph.D. student) (2023), “Linking Blockchain Technology and Digital Advertising: How Blockchain Technology Can Enhance Digital Advertising to Be More Effective, Efficient, and Trustworthy,” […]Read More
Yen-I Lee (PhD Alum) [PI], Di Mu [Co-PI], Michaela Gearty (AdPR undergraduate researcher) [Co-PI], and Yan Jin [Co-PI]. “Social Media Influencers, Emotional Flow, and Elevation Uplift Narrative Persuasion on Mental Health Prosocial Communication: A Media […]Read More
Youngjee Ko (Ph.D. Candidate) was selected to receive a 2023 Summer Doctoral Research Assistantship from the UGA Graduate School (under the supervision of Dr. Hye Jin Yoon).Read More
Eric Haley (Grady alumni who received his BA, MA, and PhD from the College) was the recipient of the American Academy of Advertising’s Ivan Preston Award for “Outstanding Contributions to […]Read More
Jakyung Seo received a $500 American Academy of Advertising 2023 Graduate Student Conference Scholarship for her lead authored paper in collaboration with the Grady College Health and Environmental Advertising Research Team.Read More
Youngjee Ko (Ph.D. Candidate) has received the 2023 American Academy of Advertising Dissertation Award of $2,000 for her proposal, “Can influencer marketing create “blind spots?” The impact of influencer marketing tactics on […]Read More