“Video catalyzing misinformation online: The effects of message modality and source type on perceived misinformation credibility, health attitudes and behaviors”
“Video catalyzing misinformation online: The effects of message modality and source type on perceived misinformation credibility, health attitudes and behaviors”
Ivanka Pjesivac, Sohyun Park (Ph.D. student) & Alexia Little (Ph.D. student) (2024, August). “Video catalyzing misinformation online: The effects of message modality and source type on perceived misinformation credibility, health attitudes and behaviors,” paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication (AEJMC), Philadelphia, PA. *Top faculty paper; Visual Communication Division
Abstract: This paper examined the effects of message modality (video/text) and type of sources (official/unofficial) on perceived credibility of misinformation on social media, health attitudes and behaviors. The results of a 2x2 randomized experiment (N=190) showed significant effects of video modality on perceived credibility of misinformation about the Ebola virus, as well as perceived vaccine danger. Moderating effects of trust in institutions and political ideology were also investigated. The results are interpreted in light of information processing theories.
Related Research
-
Intersectional Political Economy: New Directions for Research and TeachingKarin Assmann will be a panelist on an International Communication Association pre-conference panel titled “Intersectional Political Economy: New Directions for Research and Teaching.” This research panel session focuses on “How can […]
-
“The Sound of Christmas,” “Twisted Marriage Therapist,” and “An Unusual Suspect”Booker Mattison was an invited speaker at the University of Nebraska at Lincoln on Dec. 5th and 6th. He was brought in by UNL’s Film Studies program, the Johnny Carson Center […]