Personalization Algorithms and ESG Perceptions in Fast Fashion: Platform-Specific Insights and PR Strategies from X and Reddit

Personalization Algorithms and ESG Perceptions in Fast Fashion: Platform-Specific Insights and PR Strategies from X and Reddit

Sihao (Max) Zhou (Ph.D. student) and Juan Meng. “Personalization Algorithms and ESG Perceptions in Fast Fashion: Platform-Specific Insights and PR Strategies from X and Reddit,” paper accepted for presentation at the 28th Annual International Public Relations Research Conference, Orlando, March.

Abstract: This study examines how platform-specific dynamics on X and Reddit shape consumer engagement with fast fashion brands’ ESG initiatives, particularly around personalization algorithms and sustainability. Findings highlight the need for tailored communication strategies that align with each platform’s unique discourse, enhancing brand credibility and consumer trust in ethical practices. 

Sihao "Max" Zhou Juan Meng

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