Personalization Algorithms and ESG Perceptions in Fast Fashion: Platform-Specific Insights and PR Strategies from X and Reddit
Personalization Algorithms and ESG Perceptions in Fast Fashion: Platform-Specific Insights and PR Strategies from X and Reddit
Sihao (Max) Zhou (Ph.D. student) and Juan Meng. “Personalization Algorithms and ESG Perceptions in Fast Fashion: Platform-Specific Insights and PR Strategies from X and Reddit,” paper accepted for presentation at the 28th Annual International Public Relations Research Conference, Orlando, March.
Abstract: This study examines how platform-specific dynamics on X and Reddit shape consumer engagement with fast fashion brands’ ESG initiatives, particularly around personalization algorithms and sustainability. Findings highlight the need for tailored communication strategies that align with each platform’s unique discourse, enhancing brand credibility and consumer trust in ethical practices.
Related Research
-
IDOLSNeil Landau is co-Executive Producer on the live action feature film IDOLS that completed production in Spain and is currently in post-production. Warner Bros is distributing in November 2025.
-
BUFFALO KIDSNeil Landau’s most recent animated feature film BUFFALO KIDS was nominated for a Gaudi Award in Spain.