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Read MoreAbstract: Longtime attendees of San Diego Comic-Con assert that the event has changed considerably in recent years. Many credit the shift to increased Hollywood involvement, as studios roll out ever-more […]
Read MoreAbstract: “What type of sword am I wielding?” For most performers in visual media this question is moot, clearly answered by the prop department – but for video game voice […]
Read MoreAbstract: The Children’s Advertising Review Unit’s (CARU) recent cases involving child influencer unboxing videos expressed concern that they did not appropriately disclose sponsorship. Placement of pre-roll advertising was also cited as […]
Read MoreAbstract: As journalism continues to grapple with the transition to digital media, journalism educators are constantly considering how to better equip students for this changing field. Particularly in smaller programs […]
Read MoreAbstract: This study examined the perceptions of media roles among journalism students in Serbia and Croatia (N=401). The results showed that the most important were citizen-oriented and watchdog roles and […]
Read MoreAbstract: Based on Self-Determination Theory (SDT), this study examined how rewards weaken intrinsic motivation to use a retail loyalty program. Two experiments were conducted. Study 1 revealed that individuals who […]
Read MoreAbstract: The role of media context in advertising engagement has been the subject of interest for advertisers and media practitioners over the past 50 years. However, there remains a lack […]
Read MoreAbstract: Participants (N=88) in a two-condition (Facebook post information level: high vs. low) mixed factorial design took part in a laboratory experiment that utilized eye tracking to gauge what areas […]
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