Research Archive - Page 96 of 121

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Master of Fine Arts in Film, Television and Digital Media
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Grant Awarded: Misinformation Vulnerabilities among Elderly during Disease Outbreaks Yan Jin

Abstract: This study aims to identify the nature of, and find potential solutions to the kinds of vulnerabilities that misinformation imposes on older adults during infectious disease outbreaks with a […]

Cutting through the clusters: Applying a social networks approach to explaining brand-related social media content flow Itai Himelboim Presented at the Interactive Marketing Research Conference. Amsterdam, The Netherlands, March 23-24.

Abstract: In the current highly fragmented (social) media landscape, brands must increasingly rely on their own consumers to reach out to new potential consumers. Taking a social networks approach, the […]

A Network Approach to Viral Advertising: The role of traditional influencers, new influencers and low-influencers Itai Himelboim Paper presented at the annual conference of the American Academy ofAdvertising. New York, NY. May 22-25

Abstract: The diffusion of social networks platforms opened the door to a new age of peer to peer distributed advertising content widely referred to as viral advertising. The current study […]

Teaching Leadership in a Management Course: Using Q Methodology to Engage Students in Theory Building Keith Herndon Paper accepted for presentation at the annual conference of the Association of Leadership Educators in Chicago, July 8-11, 2018.

Abstract: Teaching leadership within the parameters of a management course can be a daunting task. It is imperative for students to have an understanding of the perceived differences in leadership […]

KIm is my new BFF: The Looking Glass Celebrity Shira Chess

Abstract: Mobile-based celebrity games are a byproduct of a new, more feminized video game industry. Within celebrity games, the player engages with celebrity culture in a variety of ways, often […]

Important tweets matter: Predicting retweets in the #blacklivesmatter talk on Twitter Itai Himelboim and Nah Ray Han

Abstract: Social movements are increasingly using social media, and Twitter in particular, to reach existing and new publics and advance their mission. While historically movements had to rely on traditional […]

Celebrity-Endorsed E-cigarette Brand Instagram Advertisements: Effects on Young Adults’ Attitudes towards E-cigarettes and Smoking Intentions Joe Phua

Abstract: Celebrities endorsing e-cigarette brands on social media may exert a strong influence on e-cigarette uptake. Using a between-subject experiment, this study examines the effects of endorser type (celebrities, non-celebrities […]

Otherization of Africa: How American media framed people with HIV/AIDS in Africa from 1987 to 2017. Michael Cacciatore and Ivanka Pjesivac Paper to be presented at the annual meeting of the Association for Education in Journalism and Mass Communication (AEJMC), Washington, DC.

Abstract: This study examined otherization framing of people living with HIV/AIDS in Africa in American print news from 1987-2007. The results of a content analysis of a representative sample of […]

Sport Team-Endorsed Brands on Facebook: Effects of Game Outcome (Win/Loss), Location (Home/Away) and Team Identification on Fans’ Brand Evaluations Joe Phua

Abstract: Purpose – Applying social identity theory, the social identity-brand equity model and excitation-transfer theory, the purpose of this paper is to examine effects of game outcome (win/loss) and location […]

Constructing an image of the United States in the British and French editorials about WikiLeaks Ivanka Pjesivac

Abstract: In today’s globalized world a country’s image is an important consideration because it can influence that country’s politics and economy (Shimko, 1991;Viosca et al., 2005). Scholars have noted that […]

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