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Grant Awarded: Misinformation Vulnerabilities among Elderly during Disease Outbreaks Yan Jin

Abstract: This study aims to identify the nature of, and find potential solutions to the kinds of vulnerabilities that misinformation imposes on older adults during infectious disease outbreaks with a […]

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Cutting through the clusters: Applying a social networks approach to explaining brand-related social media content flow Itai Himelboim

Abstract: In the current highly fragmented (social) media landscape, brands must increasingly rely on their own consumers to reach out to new potential consumers. Taking a social networks approach, the […]

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A Network Approach to Viral Advertising: The role of traditional influencers, new influencers and low-influencers Itai Himelboim

Abstract: The diffusion of social networks platforms opened the door to a new age of peer to peer distributed advertising content widely referred to as viral advertising. The current study […]

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Teaching Leadership in a Management Course: Using Q Methodology to Engage Students in Theory Building Keith Herndon

Abstract: Teaching leadership within the parameters of a management course can be a daunting task. It is imperative for students to have an understanding of the perceived differences in leadership […]

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KIm is my new BFF: The Looking Glass Celebrity Shira Chess

Abstract: Mobile-based celebrity games are a byproduct of a new, more feminized video game industry. Within celebrity games, the player engages with celebrity culture in a variety of ways, often […]

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Important tweets matter: Predicting retweets in the #blacklivesmatter talk on Twitter Itai Himelboim and Nah Ray Han

Abstract: Social movements are increasingly using social media, and Twitter in particular, to reach existing and new publics and advance their mission. While historically movements had to rely on traditional […]

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Celebrity-Endorsed E-cigarette Brand Instagram Advertisements: Effects on Young Adults’ Attitudes towards E-cigarettes and Smoking Intentions Joe Phua

Abstract: Celebrities endorsing e-cigarette brands on social media may exert a strong influence on e-cigarette uptake. Using a between-subject experiment, this study examines the effects of endorser type (celebrities, non-celebrities […]

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Otherization of Africa: How American media framed people with HIV/AIDS in Africa from 1987 to 2017. Michael Cacciatore and Ivanka Pjesivac

Abstract: This study examined otherization framing of people living with HIV/AIDS in Africa in American print news from 1987-2007. The results of a content analysis of a representative sample of […]

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Sport Team-Endorsed Brands on Facebook: Effects of Game Outcome (Win/Loss), Location (Home/Away) and Team Identification on Fans’ Brand Evaluations Joe Phua

Abstract: Purpose – Applying social identity theory, the social identity-brand equity model and excitation-transfer theory, the purpose of this paper is to examine effects of game outcome (win/loss) and location […]

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Constructing an image of the United States in the British and French editorials about WikiLeaks Ivanka Pjesivac

Abstract: In today’s globalized world a country’s image is an important consideration because it can influence that country’s politics and economy (Shimko, 1991;Viosca et al., 2005). Scholars have noted that […]

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