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The end of framing as we know it Michael Cacciatore

Abstract: Framing has become one of the most popular areas of research for scholars in communication and a wide variety of other disciplines, such as psychology, behavioral economics, political science and […]

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Using virtual pets to promote physical activity in children Sun Joo (Grace) Ahn

Abstract: A virtual pet was developed based on the framework of the youth physical activity promotion model and tested as a vehicle for promoting physical activity in children. Children in […]

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Do Consumers Avoid Watching Over-the-Counter Drug Advertisements Emeritus and Retired Faculty

Abstract: Do consumers avoid viewing over-the-counter (OTC) pharmaceutical advertisements? And, if so, why? The authors of the current study tested their proposed “Ad Avoidance Model” by surveying a nationally-representative sample of […]

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The Payoff of Pro Bono Bryan H. Reber

Abstract: Still considering the not-for-profit realm, Justin Pettigrew, Abigail Jensen and Bryan Reber explore this world as it relates to public relations firms and pro bono clients. In The Payoff […]

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EAGER: Virtual STEM Buddies for Personalizing Learning Experiences in Free Choice Informal Learning Settings Sun Joo (Grace) Ahn

Abstract: We introduce the notion of a virtual STEM buddy (VSB), a visitor-tailored, virtually embodied agent that serves as both a co-learner and a mentor. Like a virtual museum guide, […]

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Media Market Restructuring Alison Alexander

Abstract: The keynote examined level and types of media market restructuring with particular attention to value creation.

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Connectivity and Freedom Lee B. Becker and Tudor Vlad

Abstract: This paper compares data on Internet connectivity gathered by the Gallup World Poll against data from the International Telecommunications Union (ITU), the United Nations specialized agency for information and […]

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