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Read MoreHye Jin Yoon, Yoon-Joo Lee, Shuoya Sun (PhD alum), and Jinho Joo (forthcoming), “Does congruency matter for online green demarketing campaigns? Examining the effects of retargeting display ads embedded in […]
Read MoreIvanka Pjesivac, Eldredge, S., Dalton, E., & Miller, L. (2023). “Between the facts and a hard place: Trust judgments and affective responses in information-seeking processes during Early COVID-19,” Health Communication. […]
Read MoreNeill, M.S. & Juan Meng (accepted, 2023). “Examining the characteristics and virtues associated with servant leadership in public relations.” Public Relations Inquiry, forthcoming. Abstract: Are servant leadership and ethics of […]
Read MoreSung In Choi (PhD candidate), Jingyu Zhang, and Yan Jin. (forthcoming). “The Effects of Threat Type and Gain-Loss Framing on Publics’ Responses to Strategic Environmental Risk Communication.” Corporate Communications: An […]
Read MoreSungsu Kim (PhD alum), Sung In Choi (PhD candidate), Chiara Valentini, Mark Badham, and Yan Jin. (forthcoming). “How Motivation to Reduce Uncertainty Predicts COVID-19 Behavioral Responses: Strategic Health Communication Insights […]
Read MoreJuan Meng & Neill, M. S. (2023). “Diversifying gender equity in leadership in public relations: The role of mentoring and instrumental support at the organizational level.” Corporate Communications: An International […]
Read MoreJoe Phua, Nathaniel J. Evans, Youngjee Ko (Ph.D. candidate), and Janice Lee (Ph.D. candidate) (Forthcoming) “Can Virtual, CGI-Generated, Influencers Help Sell Products on Instagram? Effects of Perceived Realism and Disclosure […]
Read MoreYeo, S. K., Su, L. Y.-F., Michael A. Cacciatore, Zhang, J. S., & McKasy, M. (in press). “The differential effects of science humor on three scientific issues: Global warming, artificial […]
Read MoreYeo, S. K., Becker, A. B., Michael A. Cacciatore, Anderson, A. A., & Patel, K. (in press). “Humor can increase perceived communicator effectiveness regardless of race, gender, and expertise—If you’re […]
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