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Is That News Story an Ad Kate Keib

Abstract: Newspaper and Online news Division  In order to explore similarities in design elements between native advertising and news editorial content, researchers undertake a content analysis of 60 top U.S. news websites.

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Picture Perfect Kate Keib, Camila Espina, Yen-I Lee, Bartosz Wojdynski, Hyejin Bang & DongWon Choi

Abstract: Social media drives traffic to news, but little is known about how consumers make decisions about selecting and sharing this information. In a within-subjects eye-tracking experiment, this study examined the influence of image presence and valence on attention to and engagement with news stories on social media.  To be presented at the AEJMC national […]

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Important Tweets Matter Kate Keib and Itai Himelboim

Absract: Researchers used both content analysis and network analysis to look at the intersection of emotion, content, and engagement (RT) when a topic of importance is discussed on social media.

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What moves young people to journalism in a transitional country Ivanka (Radovic) Pjesivac

Abstract: This study tested the impact of motivations on willingness to work in journalism among journalism students in Serbia, through a national survey at four major journalism programs in the country. The results showed that both intrinsic and extrinsic motivations have a significant impact on willingness to work in journalism, with one extrinsic motivation (achievement […]

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Congruity Effects and Moderating Influences in Nutrient-Claimed Food Advertising Emeritus and Retired Faculty

Abstract: Guided by self- and functional-congruity theory, this experiment tested a model to determine (1) whether the effects of nutrient-claimed food advertisements are differentially predicted by self- and functional-congruities and (2) how identified predictive effects are moderated by health consciousness, an individual level factor, and perceived food healthiness (i.e., healthy and unhealthy foods), a situational factor. […]

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The Labor Market for University Journalism and Mass Communication Graduates Lee B. Becker, Ann Hollifield & Tudor Vlad

Abstract: The value of news content is determined by the knowledge, experience and talent of the individuals producing it. This paper examines changes in the labor market for journalists across a crucial period and concludes that the labor market from which media industries draw is largely a reflection of the overall economy. Changes in the […]

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When do viewers share viral video advertising? DongWon Choi, Hyejin Bang, Bartosz Wojdynski, Yen-I Lee, Kate Keib & Camila Espina

Abstract: this study aims to examine the psychological mechanism in which the brand placement prominence influences consumers’ forwarding intention of viral video advertising, and to investigate the moderating role of brand disclosure timing. This study shows that the level of brand prominence in a viral video ad is an important factor influencing viewers’ forwarding intention […]

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What can we do beyond posting calorie counts Juan Meng

Abstract: By using Freeman’s (1984) stakeholder theory as the leading theoretical foundation, this research investigates how millennial consumers responds to corporate sustainability initiatives (CSIs) when making informed diet and healthy eating options. By conducting a series of focus group research, this research provides a detailed perspective of how millennial consumers have responded to companies’ sustainable marketing […]

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Emerging sources of scientific information Michael Cacciatore

Abstract: Scientific and technological innovations touch every corner of American life. By informing the economy, health and medicine, national resources and their use, scientific information deeply influences the choices made by Americans about how they live their lives and contribute to society. Recent polling data from Pew Research Center reveal a complex relationship among citizens and […]

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How Health Consciousness and Perceived Healthiness of Fast Food Restaurant Brands Influence Reactions to Food Advertising Emeritus and Retired Faculty

Abstract: This study examined how consumer health consciousness (high vs. low) and fast food brand type (unhealthy vs. healthy) impact evaluative responses to food advertisements. The findings revealed that consumers exhibited higher healthiness perceptions, more positive attitudes, and less consumption guilt for ads for healthy restaurant brand than for ads for unhealthy restaurant brands. Moreover, high […]

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