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Marketing a health brand on Facebook: Effects of reaction icons and user comments on brand attitude, trust, purchase intention, and eWOM intention Joe Phua

Abstract: This study examined effects of Facebook reaction icons and user comments on brand attitude, trust, information seeking, purchase intention, and eWOM intention towards a health brand, as well as potential moderating effects of SNS use. Results of a 3 (reaction icons: positive/neutral/negative) x 3 (valence of comments: positive/neutral/negative) between-subjects experiment (N = 306) indicated […]

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Viral Video Ads: Emotional Triggers and Social Media Virality Karen Whitehill King

Abstract: Previous studies have found that emotional arousal and emotional valence are important for video ads to be shared. As marketers are exploring new strategies to increase their viral effectiveness in social media, there is a need to provide guidelines on how to elicit emotional engagement that can trigger advertising virality. Drawing on recent findings […]

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Advertising Nativeness as a Function of Content and Design Congruence Jooyoung Kim and Hanyoung Kim

Abstract: Despite high interest in native advertising, the definition and effectiveness of native advertising remain subjects of debate. To address this problem, we explored the nature of perceived advertising nativeness as experienced by media users, developed a scale to measure this perception, and examined how it influence advertising outcomes. Using survey data about 32 ad […]

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Crisis Information Seeking and Sharing (CISS): Scale Development for Measuring Publics’ Communicative Behavior in Social-Mediated Public Health Crises Yan Jin

Abstract: This study first refined the conceptual framework of publics’ communicative behavior in social-mediated health crises. Then two multiple-item scales for measuring publics’ health crisis information seeking and sharing (CISS) were developed and tested by employing online survey datasets from a random national sample of 279 adults and 280 adults in the United States, respectively. […]

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Global Postmodernity, World Music and the discourse of Authenticity: Insights from the Buena Vista Social Club Anandam (Andy) Kavoori

Abstract: This paper is a textual accounting of the world music phenomena (Buena Vista Social Club) across the realms of music, YouTube, social media and industry commentary. It develops a theoretical framework around “Authenticity” as an important marker of world music, and the identity politics that underlies this specific aspect of transnational entertainment media culture.

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The Dreams of Nations: An Ethno-Story Anandam (Andy) Kavoori

Abstract: This post-colonial “Ethno-story” narrative is a contribution to new modes of narrative storytelling within the tradition of auto-ethnography, identity politics and subaltern studies.  Written as an exemplar, it weaves through the unwilled constructs of two protagonists, an Indian Muslim man and a (Caucasian) American woman—working / living at the intersection of media, self and […]

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The Impact of Media Context on Advertising Memory: A Meta-Analysis of Advertising Memory Karen Whitehill King and Emeritus and Retired Faculty

Abstract: Media professionals and scholars have examined the influence of media context on advertising effectiveness for more than 50 years, but clarity regarding media-context effects remains lacking, amid an abundance of mixed results. This study used meta-analysis to investigate the relationship between media context and advertising memory in quantitative studies up to 2013. Effect sizes […]

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Hollywood Freelance: Extras, Actors, and On-Screen Talent Kate Fortmueller

Abstract: Actors are, and have always been, the biggest labor force in Hollywood. Although their faces might be familiar, how they have negotiated the extremely competitive and ever-changing business of Hollywood is typically a mystery. For many, at least those below the level of stars, work in Hollywood is inconsistent. Hollywood Freelance demonstrates how sporadic […]

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The Changing Education for Journalism and the Communication Occupations Lee B. Becker and Tudor Vlad

Abstract: The book provides a unique perspective on journalism and communication education, drawing on extensive, detailed data across time to examine the evolution of education for journalism and related occupations such as public relations and advertising.

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Below-the-Line Labor and Infrastructure in Hollywood Kate Fortmueller

From the ragtag crews of 1910s productions to the organized backlots of Classical Hollywood to the runaway productions of the last fifty years, Hollywood has employed a wide array of workers. Their duties have ranged from hanging lights and writing music to designing sets and casting talent, and their professional norms and practices have helped […]

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