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Information graphics as orienting response Ivanka (Radovic) Pjesivac and Bartosz Wojdynski

Abstract: This experimental study (N=77) examined the role of infographics in orienting viewer’s attention in television news. The results of the eye-tracking study showed that when used in the over-the-shoulder format, visual representation of numerical data act as an orienting response and direct viewer’s attention to that part of the screen. In terms of the […]

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How Chinese New Media Construct Elite Female Athletes Peggy Kreshel

Abstract:  Sport around the world is principally organized around masculinity, and women athletes are often afforded limited coverage in sports media. In this study, I examined media representations of two Chinese female athletes of different status in China, a nation in the midst of a social transformation and a sports-reform initiative: state athlete, Ding Ning, […]

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Kim Kardashian is my New BFF Shira Chess

Abstract: Recently, there has been a growing number of celebrity-focused video games. These games have functioned as promotional tools for celebrities such as Kim Kardashian, Kendall and Kylie Jenner, Brittany Spears, Katy Perry, Jason Stratham, Lindsay Lohan, and Shakira. Celebrity games typically empower players to perform the work of aspirational fame, while promoting the title […]

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News vs. native advertising Bartosz Wojdynski

Abstract: This panel engages in a debate about native advertising contextualized within the boundaries of journalism. While this advertising format is not new, it accelerates the trend of blurring the boundaries between news and ads by producing commercial content that looks and feels like news. The capacity of native advertising to potentially alter how the […]

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Comparative Research in Public Relations Michael Cacciatore

Abstract: This presentation will focus on the Global Study of Leadership in Public Relations and Communication Management (Berger & Meng, 2014) (a.k.a., the “Global Leadership Study”), a survey of more than 4,000 practitioners across 23 countries and nine languages. The presentation will specifically discuss the challenges associated with coordinating a multi-country data collection from one […]

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Exploring the Role of Social Support in Promoting Patient Participation in Health Care among Women with Breast Cancer Jeong-Yeob Han

Abstract: Scholars have adopted Street’s (2003) ecological model of medical communication to investigate the factors promoting patient participation in health care.  However, factors demonstrated in the ecological model were bounded in the context of medical care between physicians and patients. Social factors, such as patients’ relationships and supportive communication with others outside the context of […]

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A Longitudinal Investigation of Empathic Exchanges in Online Cancer Support Groups Jeong-Yeob Han

Abstract: Although recent empirical findings have suggested evidence of expression effect over reception effect, there remain both theoretical and methodological complexities concerning whether and under what condition message expression and reception exert influence on various psychosocial outcomes. Relying on social support theory and computational social science approaches, this study aims to examine the effects of […]

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Knowledge is Power Kate Keib

Today we encounter online content from a plethora of sources, in email, social media feeds and websites. Native advertising complicates this landscape, as this content mimics news but may be completely advertiser-influenced. Native advertising changes the public’s ability to assess the source, and thus credibility, creating content that has gained the attention of the FTC […]

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Virtual Experiences in Virtual Spaces Sun Joo (Grace) Ahn

Abstract: Research on the Proteus Effect suggests that embodying an avatar causes one to take on characteristics of that avatar, resulting in residual effects of the virtual experience that impact behavioral changes in the physical world. The present study tests whether a personality trait, narcissism, can be manipulated via the Proteus Effect, resulting in changes […]

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The Proteus Effect, narcissism, and consumer behavior. Sun Joo (Grace) Ahn

Abstract: Research on the Proteus Effect suggests that embodying an avatar causes one to take on characteristics of that avatar, resulting in residual effects of the virtual experience that impact behavioral changes in the physical world. The present study tests whether a personality trait, narcissism, can be manipulated via the Proteus Effect, resulting in changes in […]

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