Grady Research
Research Foci
AdvertisementsAdvertisingAdvertising NativenessAmerican PragmatismAnalyticsBoundary ProductionBrand advertisingbrand attitudeBrand NamesBrand PlacementBrandingBuilding a BrandCasual gamingcasual marketCelebrity endorsementCelebrity gamesCISSclimate changeCommunicationCommunication crisisCommunication educationCommunication Managementcommunication practicescommunication professionalscommunication technologyconceptual modelsConspiracy theoriesConsumer AttitudesConsumer behaviorconsumer responsecontentContent AnalysisCorporate Communicationscorporate social responsibilityCorporationsCrisis CommunicationsCrisis informationCritical analysisCritical MediaCSR (mCSR)designdigital analyticsdigital journalismdigital streamingDiversityendorsementengagementenvironmental messagesevolution of journalismEye TrackingFalse ConsensusFeminismFilm and televisionGamingGender inequityGender politicsGlobal Public RelationsHealth and Risk CommunicationHealth Communicationhealth crisesHealth interventionHealth Marketing InitiativesHealth risk toleranceHollywood HistoryHuman Communicationidentity politicsImage repair theoryIndustry CommentaryInfluencerInfluencer AdvertisingInstagramissue involvementJournalismJournalism educationJournalism ProfessionJournalism trainingLaborLabor in HollywoodLabor ProductivityLeadershiplive blogging crisisManagementmarketingmarketing communicationMarketing researchMedia ContextMedia IndustriesMedia LiteracyMedia RelationsMillennial communicationMisinformationmisinformation characteristicsmoral identityNarrative storytellingNarrative Storytelling and Critical StudiesNative AdvertisingNews medianews media contentNews PerceptionsNewspaper mediaOnline gamesOnline misinformationOnline newspersonalized advertisingPhotojournalismPilot GrantPolitical and Policy Communicationpolitical newspracticumPromotionPublic AffairsPublic consumptionPublic HealthPublic RelationsPublic Relations LeadershipPublic Relations Professionalrisk analysisrisk communicationRisk CommunicationsRisk perceptionSelf BrandingSocial Identitysocial identity theorySocial MediaSocial media crisesSocial Media researchSocial networkingSocial Networking applicationsSocial ScienceSponsored VideosSports CommunicationStrategic communicationsubaltern studiesSustainability advertisingSymbolic Interactionismtalent managementthematic framingVideo AdvertisingVideo GamesViral advertisingViral VideoVirtual environmentsVirtual realityAbstract: Covert advertisements, or those that utilize the guise and delivery mechanisms of familiar non-advertising formats, differ from other more direct forms of advertising in several ways that are important for understanding users’ psychological responses. Research across various covert advertising formats including various forms of sponsored editorial content, other native advertising formats, and product placement […]
Read MorePanel description: This joint panel between Media Ethics Division and Public Relations Division explores in depth the topic of women’s ethical and leadership challenges in public relations and communication management. This panel is based on an original research project jointly funded by the Plank Center for Leadership in Public Relations and the Arthur W. Page […]
Read MoreAbstract: Communication leaders can strategically use organizational resources to co-define functions (the constructionist approaches in leadership) and to establish interpersonal alliances within and beyond communication units (the relational approaches in leadership). In the present study, we incorporated these theoretical lenses to evaluate how communication leaders’ performance helps build a positive communication structure and culture in […]
Read MoreAbstract: This study tests how the cognitive component of work attitude, particularly the job cognition as tested by Williams and Anderson (1991), affects the dynamic relationships among trust, commitment, and satisfaction. Our interests emanates from researchers’ continued focus on the dynamic and relational processes in constructing workplace relationships. However, few attention has been paid to […]
Read MoreAbstract: This paper aims at addressing the value of readiness for Industry 4.0 to the practice of public relations. The researcher argued for the necessity of defining the construct of “readiness for Industry 4.0” in public relations and proposed a conceptual framework that encompasses dimensions relevant for readiness for Industry 4.0 in public relations: cognitive […]
Read MoreAbstract: This paper explores how female politicians were visually depicted in the 2018 midterm elections in the United States. Through a content analysis of published photographs of female candidates from both winning and losing campaigns, this work adds to the body of literature on visual framing in American politics, with a specific focus on women. […]
Read MoreAbstract: Solutions journalism — rigorous news reporting on how people are responding to social problems — has gained much attention in the past five years as newsrooms have looked for innovative ways to increase audience engagement. Several news outlets have launched solutions journalism initiatives. However, oftentimes news outlets separate their solution-focused news coverage from their […]
Read MoreMeng, J. (2019). The Most Dedicated Reviewer Award, recognized by Public Relations Division at the 2019 International Communication Association annual conference in Washington, D.C., May 27, 2019,
Read MoreMeng, J., Berger, B. K., Heyman, W., & Reber, B. H. (2019). Public relations leaders earn a “C+” in The Plank Center’s Report Card 2019. Gender and hierarchy gaps widen, gains are elusive. Tuscaloosa, AL: The Plank Center for Leadership in Public Relations.
Read MoreZerfass, A., Volk, S. C., Meng, Juan., & Chen, P. (2021, forthcoming). Communication Management Toolbox: Thinking tools and methods for managing corporate communications. New York: Springer. * This book will be included and featured in the Springer series Management for Professionals comprises high-level business and management books.
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