Grady Research

Abstract: We used on-site interviews and roundtable conversations with practitioners to uncover original evidence of ways in which two variant South African communities activated citizens’ involvement in radio co-production of content. We found dual analytical filters in state control of radio during two colonialisms and via contemporary policy regimes rooted in conceptualizations of participatory communication. […]

Abstract: Background: The perceived threat of a highly contagious virus may lead people to be distrustful of immigrants and outgroups. Since the COVID-19 outbreak, the salient politicized discourses of blaming Chinese people for the virus have fueled over 2,000 reports of anti-Asian racial incidents and hate crimes in the U.S.. Objective: This study investigates relationships […]

Abstract: The purpose of this study was to investigate the effect of program-induced engagement on the amount of media multitasking (MM) and its subsequent impact on ad memory. It explored how brand familiarity attenuates or aggravates the detrimental effects of MM on cognitive evaluation of ads. Two lab-based experiments were conducted. The findings of the […]

Dongjae (Jay) Lim (Grady PhD Student), TaeHyun Baek, Sukki Yoon, Yeonshin Kim (Forthcoming). Color Effects in Green Advertising,  Abstract: Marketers often use green in marketing communications to signal sustainability, despite the lack of supportive data. This article is a report of two experiments to observe consumer reactions to advertisements that use colour to indicate the […]

Jennifer Midberry, Kyser Lough, & Tara Pixley (2020). Solutions in Photojournalism: Visually reporting beyond the problem-based narrative. In Dahmen, N. (chair) panel at the Association for Education in Journalism and Mass Communication Conference, San Francisco. Description: This panel will overview constructive journalism and then delve into current research findings, including the production, presentation, and effects […]

Abstract: This study investigates how discussions during photojournalism award judging can be used as metajournalistic discourse to gain insight about the definition, boundaries and legitimization of the field. Photojournalism awards shape the field by showing what is valued, but the process of judging can also provide insight. The author carries this out through discourse analysis […]

Abstract: This research examines how visual representation of social media influencers affects perceptions and attitudes toward influencers and their persuasive messages. Using the theoretical frameworks of the Stereotype Content Model (SCM) and the Behaviors from Interpersonal Affect and Stereotypes (BIAS) Map, Study 1 demonstrated that influencers with broad smiles were perceived as warmer and more […]

Abstract: Social media political advertising has, in recent years, been the target of a lot of interest and scrutiny from the public, scholars, and even the social media platforms themselves. While there is still some debate as to the overall effectiveness of social media political advertising there is compelling evidence to show that a number […]

Abstract: In a 3 (secondary task: none, related, unrelated) x 2 (ad-video congruence: high/low) between-subjects eye-tracking experiment, participants (N = 151) watched a 9-minute video documentary segment containing one mid-roll video ad while their visual attention to the screen was recorded. Participants in two-thirds of the conditions also read two online articles on a mobile […]

Abstract: Using the health halo effect as the theoretical framework, this research examined the influence of health consciousness, brand commitment, and perceived brand healthiness on consumer perceptions of healthy benefit, unhealthy risk, taste, and ad-trust following exposure to fast food restaurant advertisements featuring healthy food choices.