Grady Research

Abstract: In order to understand publics’ crisis information consumption in an increasingly competitive and conflicting media environment, this study addresses how and why individuals vet information (or not) in social-mediated crisis situations. Built upon the social-mediated crisis communication (SMCC) model as well as grounded in the elaboration likelihood model and the meta-cognition theory, this study […]

Abstract: While there is mounting evidence that humor can be an effective means of engaging publics, much remains to be learned about the contextual factors that shape how audiences receive and process humorous scientific content. Analyzing data from a controlled experiment (N = 217), this study explores the differential impact of exposure to stand-up comedy […]

Abstract: This work summarizes the misinformation literature in the context of science and health. The public opinion work in this space reveals inconsistencies in how the term has been defined and operationalized. A diverse set of methodologies have been employed to study the phenomenon, with virtually all such work identifying misinformation as a cause for […]

David Clementson received a $500 grant from the Glen M. Broom Center for Professional Development in Public Relations, at San Diego State University to test narrative persuasion strategies and crisis communication in a media relations context.

Abstract: In an age of uncertainty, entrepreneurial leaders need tools and frameworks to prepare for the challenges posed by competitive marketplaces. This workshop demonstrates a training exercise based on the model of perceived attributes of innovation that provides insights into a product or service’s relative advantage. It also illustrates how attributes such as compatibility and […]

Abstract: This study explores the news audiences’ perceptions of journalistic roles, in particular the contextualist role, through a U.S. nationally-representative survey. As members of the public lose trust and interest in the media, some outlets are turning to forms of reporting like constructive/solutions journalism to provide a greater context to news consumers. Our survey shows […]

Booker T Mattison‘s film “Ungubani (Who Are You?)” won ‘Best of Competition‘ in the Narrative Category of the BEA Festival of Media Arts. Garland McLaurin was the cinematographer on the film.  The film will screen during the awards ceremony at the BEA Convention in Las Vegas in April, 2020.

Abstract: There is often a tension between global economic growth and the environmental problems that often come with such growth. In particular, some find it unfair that the global north in particular expects some countries of the global south to miss out on economic and industrial growth that the global north has had for decades. […]

Abstract: Through two experiments, this study assessed source and message effects of Instagram-based pro-veganism messages. Experiment 1 (N = 294) examined effects of organization (brand versus non-profit) and message types (egoistic versus altruistic) on consumer responses to Instagram-based pro-veganism content. Experiment 2 (N = 288) examined effects of source type (celebrity versus non-celebrity) and message […]

Herndon, Keith; Norsworthy, Charlotte and Kor-Sins, Ryan (Grady MA students). (Forthcoming). Democrat or Republican? Using Political Stereotypes as a Bias Discussion Exercise. Journal of Leadership Education. Abstract: This innovative practice paper explains a classroom leadership exercise that asks students to identify anonymous people as either Democrats or Republicans based only on brief descriptions. Students are […]