Grady Research

Abstract: While the presence of women in photojournalism is increasing, the way they are treated by their male counterparts remains unbalanced. Drawing from feminist theory and embodiment, this study examines how the gendered experience plays out for women in a particular niche of photojournalism; concert photography. The restricted access of the music scene and the […]

Abstract: Sports sponsorship has been considered a key branding strategy for various marketing objectives, but little research investigated how consumers perceived sponsor brands through sports competitions. This study aimed to examine whether team performance and gender difference jointly impacted consumers’ perceived brand personality and how team identification and self-brand connection moderated such impacts on perceived […]

Abstract: Addressing the problem of increasing sponsored eWOM and diverse and confusing disclosure practices, this study examined the effects of different types of sponsorship disclosure messages on (1) consumers’ trust in the sponsored product reviewer and (2) attitudes toward the reviewer and the sponsoring brand. An online experiment revealed several key effects of sponsorship disclosure […]

Abstract: In an effort to improve transparency, Facebook changed its disclosures on in-feed native political advertisements in 2018 to include language that identifies who paid for the ad to appear. The present study (N = 120) utilized a between-participants eye-tracking experiment to assess the impact of three different disclosure conditions on Facebook users’ visual attention […]

Abstract: Through two studies, this research examined consumer responses to empowerment hashtags in social media–based fashion advertising. The findings of Study 1 indicated that consumers showed more favorable attitudes toward empowerment-campaign hashtags than brand-name hashtags, and that the perceived information value of hashtags meditated the relationship between hashtag type and attitudes toward the hashtags. Furthermore, […]

Van Noort, G., Himelboim, I., Martin, J., & Collinger, T. (2020). Introducing a model of automated brand-generated content in an era of computational advertising.   Abstract: Advancements in computing, technology, and their applications to advertising enable marketers to deliver brand messages tailored to individuals and consumer segments. The growth of computational advertising (CA) has created […]

Abstract: After working in corporate public relations during the 1930s, Mabel Flanley and Sally Woodward opened an all-woman agency in New York City in 1944. Their specialty was targeting women publics, and they drew on their experiences with home economics and women’s clubs to promote a variety of clients from agribusiness, heavy industry, and government […]

Recent PhD graduate Dr. Amie Jones has been named winner of the Margaret A. Blanchard Dissertation Prize, awarded by the American Journalism Historians Association for best dissertation of the year.  The award will be presented in October at the AJHA conference. Amie is assistant director of student services in UGA’s Graduate School. Dissertation Title: The […]

Chess, S. (2020).  “How to: Play Like a Feminist in 2020.” Plenary Keynote presentation for the Electronic Literature Organization. (Conference was moved online due to COVID-19.) July 17, 2020. Abstract: I wrote Play Like a Feminist in 2018 and 2019, and then in 2020, the rules, the constraints, and the foci of our world changed. […]

Eun Sook Kwon (Grady PhD Alum)and Jooyoung Kim (Forthcoming). Exploring Brand Humanization on SNSs: Brand Personality and Its Influence on Brand Partner Quality, Brand Attitude, and Consumer Behavioral Engagement. International Journal of Internet Marketing and Advertising. Abstract: This study explored whether consumers interacting with brands on SNSs attribute human-like personalities to brands and further examined […]