Grady Research

Accepted for presentation at the 2020 American Academy of Advertising (AAA) Annual Conference, March 2020, San Diego, CA. Abstract: This study examined effects of match versus mismatch of message concreteness (abstract/concrete) and sender distance (far/close) in Facebook-based posts about energy saving on attitudes and behavior intentions. An online experiment (N=183) revealed that participants in the […]

Invited Article: Yi-Ru Regina Chen, Yang Cheng, Chun-Ju Flora Hung-Baesecke, and Yan Jin (12/10/2019). “How Stakeholders React to Mobile-Enhanced Corporate Disaster Relief Efforts.” Behavioral Insights Research Center, Institute for Public Relations. https://instituteforpr.org/using-mobile-enhanced-csr-to-engage-international-publics-how-stakeholders-react-to-corporate-disaster-relief-efforts/

Lucinda Austin and Yan Jin (Eds.) (Forthcoming in 2021). Social Media and Crisis Communication (Second Edition), Routledge.

Abstract: The mood and atmosphere of a service setting are essential factors in the way customers evaluate their shopping experience in a retail store environment. Scholars have shown that background music has a strong effect on consumer behavior. Retailers design novel environments in which appropriate music can elevate the shopping experience. While previous findings highlight […]

Abstract: This study investigated if and how exposure to Facebook comments about vaccines influences one’s attitude toward the vaccines. In this investigation, comments were examined in light of their effect on attitude toward vaccines through perceived distribution of public opinion on vaccines, and perceived vaccine efficacy was tested as a factor moderating relative effects of […]

Abstract: The creation of an effective learning environment is always a challenge, but when the environment is online and the learners are a diverse group of adults in a specialized content area, the challenges become more complex. This best practices study used the intersection of the importance of the learner, Knowles’ andragogy concepts, and the […]

Abstract: The 1950s and 1960s saw a swell of films shot on location and abroad, often big-budget, widescreen epic films. These runaway productions represented a practical financial decision for Hollywood studios, incentivized by tax breaks, government subsidies, frozen funds and rising union salaries in the U.S. When George Stevens began pre-production on his Biblical epic, […]

Abstract: This study posits that human values can be used to identify and segment audiences for social media‐based valuable brand activities. Three online surveys were conducted with Facebook, Twitter, and Instagram users (ages 18–34) on Amazon Mechanical Turk (N = 491). The relationship between social media users’ values and their reported social media activities was […]

Abstract: Recent studies have devoted attention to the effects of both expression and reception in communication process. However, there remain both theoretical and methodological complexities concerning whether and under what condition message expression and reception play significant but different roles in explaining various psychosocial health outcomes. Relying on theoretical insights from the social support literature […]

Abstract: Despite the fact that corporations do not have consciences, in recent years the Supreme Court has been presented with the question of whether restrictions on the actions of a corporation abridge the First Amendment conscience rights of shareholders.  Although the Court in Masterpiece Cakeshop v. Colorado Civil Rights Commission sidestepped that question, in another […]