Grady Research
Research Foci
AdvertisementsAdvertisingAdvertising NativenessAdvertising ResearchAmerican PragmatismAnalyticsBoundary Productionbranching narrativeBrand advertisingbrand attitudeBrand Namesbrand perceptionsBrand PlacementBrandingBuilding a BrandCasual gamingcasual marketCelebrity endorsementCelebrity gamesCISSclimate changeCommunicationCommunication crisisCommunication educationCommunication Managementcommunication practicescommunication professionalscommunication technologyconceptual modelsConspiracy theoriesConsumer AttitudesConsumer behaviorconsumer responsecontentContent AnalysisCorporate Communicationscorporate social responsibilityCorporationsCrisis CommunicationCrisis CommunicationsCrisis informationCritical analysisCritical MediaCSR (mCSR)designdigital analyticsdigital journalismdigital streamingDiversityendorsementengagementEntertainment and media studiesenvironmental messagesevolution of journalismEye TrackingFalse ConsensusFeminismFilm and televisionFilm festivalFirst AmendmentGamingGender inequityGender politicsGlobal Public RelationsHealth and Risk CommunicationHealth CommunicationHealth Communicationshealth crisesHealth interventionHealth Marketing InitiativesHealth risk toleranceHollywood HistoryHuman Communicationidentity politicsImage repair theoryIndustry CommentaryInfluencerInfluencer Advertisinginformation vettingInstagramissue involvementJournalismJournalism educationJournalism ProfessionJournalism trainingLaborLabor in HollywoodLabor ProductivityLeadershiplive blogging crisisManagementmarketingmarketing communicationMarketing researchMass CommunicationMedia Contextmedia coverageMedia IndustriesMedia LiteracyMedia Relationsmedia theoryMillennial communicationMisinformationmisinformation characteristicsmoral identitymovie industryNarrative storytellingNarrative Storytelling and Critical StudiesNative AdvertisingNews medianews media contentNews PerceptionsNewspaper mediaOnline gamesOnline misinformationOnline newsPeabodypersonalized advertisingPhotojournalismPilot GrantPolitical and Policy Communicationpolitical newspracticumproduction and distributionPromotionPublic AffairsPublic consumptionpublic engagementPublic HealthPublic OpinionPublic RelationsPublic Relations LeadershipPublic Relations ProfessionalPublished chapterRadioResearch Proposalrisk analysisrisk communicationRisk CommunicationsRisk perceptionSelf BrandingSocial CognitionSocial Identitysocial identity theorySocial MediaSocial media crisesSocial Media researchSocial networkingSocial Networking applicationsSocial ScienceSponsored VideosSponsorshipSports CommunicationStrategic communicationsubaltern studiesSustainability advertisingSymbolic Interactionismtalent managementthematic framingVideo AdvertisingVideo GamesViral advertisingViral VideoVirtual environmentsVirtual realitywhistleblowersAbstract: Using standpoint epistemology and critical mass theories this study examines outcomes of the 2012 ProQuote [ProQuota] initiative in Germany demanding at least 30% women in leadership per newsroom. In-depth interviews with 53 journalists in 21 newsrooms show that ProQuote boosted women’s ascension into leadership by triggering and sustaining a debate about gender in newsroom […]
Read MoreAbstract: Background: African Americans have the highest colorectal cancer (CRC) incidence and mortality rates of any racial/ethnic group and screening rates remain well below the National Colorectal Cancer rountable screening goal of 80%. Purpose: This randomized trial compared the efficacy of two clinic-based interventions for increasing CRC screening among African American primary care patients. Conclusions: […]
Read MoreAbstract: Scholars have adopted Street’s (2003) ecological model of communication in medical encounters to investigate the factors promoting patient participation in health care. However, factors demonstrated in the ecological model were bounded in the context of medical care primarily focusing on health care providers and patients. Social factors, such as patients’ relationships and supportive communication […]
Read MoreAbstract: African Media Studies which is marginalized in the Global North academy lacks not only representation from African students/scholars but is also under-theorized. Employing a decolonial approach, this article presents a critical analysis of African Media Studies from the perspective of a recent PhD graduate and early career scholar. Using what I call an African […]
Read MoreAbstract: This study investigated if and how exposure to Facebook comments about vaccines influences one’s attitude toward the vaccines. In this investigation, comments were examined in light of their effect on attitude toward vaccines through perceived distribution of public opinion on vaccines, and perceived vaccine efficacy was tested as a factor moderating relative effects of […]
Read MoreBooker T. Mattison was given the Defiance Award from the Morton Theatre Corporation.
Read MoreKarin Assmann and Ev Andrews.(Grady MA student). “Communication rituals, alternative media regimes and enactments of participatory journalism in rural ‘news deserts’ in Georgia.” Accepted for presentation at AEJMC’s 2021 Midwinter Conference (Community Journalism Interest Group) to be held online on March 5 – 6: won the top abstract award from the Community Journalism Interest Group. […]
Read MoreAbstract: The 1980s featured a niche slate of syndicated shows prizing nostalgia, sex, consumerism, and camp–and often in children’s programming! First-run syndication in this era was rife with the queer erotics of characters, featuring rippling muscled toons like He-Man and Masters of the Universe, The Transformers, and ThunderCats alongside the spandex-clad American Gladiators and the […]
Read MoreAbstract: When television programs are translated for global audiences, languages are changed, but so too are constructions of diverse identities. Characters who are Black, Indigenous, or people of color (BIPOC) undergo transformations in order to be intelligible outside of their original national contexts; such transformations might reinforce these characters’ difference or eliminate it, effectively whitewashing […]
Read MoreAbstract: Despite the increasing application of consumer neuroscience in advertising research in both academia and industry, many misconceptions about neuroscience research and data persist. One of the challenges for the consumer neuroscience researcher is dispelling these misconceptions for key stakeholders. In this panel, we will address some of these misconceptions with a focus on translating […]
Read More