Research Archive - Page 121 of 123

Research Foci

ADPR Advertisements Advertising Advertising Nativeness Advertising Research American Pragmatism Analytics Audience interaction Boundary Production branching narrative Brand advertising brand attitude Brand Names brand perceptions Brand Placement Branding Broadcasting Building a Brand Casual gaming casual market Celebrity endorsement Celebrity games CISS climate change Communication Communication crisis Communication education Communication Management communication practices communication professionals communication technology communications conceptual models Conspiracy theories Consumer Attitudes Consumer behavior consumer response content Content Analysis Corporate Communications corporate social responsibility Corporations Crisis Communication Crisis Communications Crisis information Crisis Misinformation Critical analysis Critical Media CSR (mCSR)design digital analytics digital journalism digital media digital streaming disinformation Diversity diversity and inclusion endorsement engagement Entertainment and media studies environmental messages evolution of journalism Eye Tracking False Consensus Feminism Film and television Film festival First Amendment Gaming Gender inequity Gender politics Global Public Relations Health and Risk Communication Health Communication Health Communications health crises Health intervention Health Marketing Initiatives Health Media Health risk tolerance Hollywood History Human Communication identity politics Image repair theory Industry Commentary Influencer Influencer Advertising information vetting Instagram issue involvement Journalism Journalism education Journalism leadership Journalism Profession Journalism training Labor Labor in Hollywood Labor Productivity Leadership leadership communication leadership performance live blogging crisis Management marketing marketing communication Marketing research Mass Communication Media Media Context media coverage Media Industries Media Literacy Media Relations Media studies media theory Millennial communication Misinformation misinformation characteristics moral identity movie industry Narrative storytelling Narrative Storytelling and Critical Studies Native Advertising News media news media content News Perceptions Newspaper media Online games Online misinformation Online news organizational culture Peabody personalized advertising Photojournalism Pilot Grant Political and Policy Communication political news practicum production and distribution Promotion Public Affairs Public consumption public engagement Public Health Public health communication Public Opinion Public Relations Public Relations Leadership Public Relations Professional Published chapter Radio Research Proposal risk analysis risk communication Risk Communications Risk perception Science communication Self Branding Social Cognition Social Identity social identity theory Social Media Social media crises Social Media research Social networking Social Networking applications Social Science Sponsored Videos Sponsorship Sports Communication sports media Strategic communication subaltern studies Sustainability advertising Symbolic Interactionism talent management thematic framing Video Advertising Video Games Viral advertising Viral Video Virtual environments Virtual reality whistleblowers

Department Research

Advertising & Public Relations
Entertainment and Media Studies
Journalism
Master of Fine Arts in Film, Television and Digital Media
Ph.D. Degree Program
Strategic Health and Risk Communication

New Search / Research Home

Dissecting the Root of Vaccine Misinformation on Pinterest Sungsu Kim, Michael Cacciatore & Yan Jin

Abstract: This study employs a quantitative content analysis approach to the issue of vaccines, analyzing a total of 1,000 vaccine-related pins posted by four anti-vaccine organizations (Mercola, Natural News, Health […]

Crisis Communication in Public Health: Difficulties, Realities, Possibilities Glen Nowak Read More

Important Tweets matter Kate Keib and Itai Himelboim

Abstract: This work looks at the intersection of emotion, content, and engagement when a topic of importance is discussed on social media. Based on a conceptual framework connecting the elements […]

FRANK (scholar) Glen Nowak

Frank (scholar) is a one-day academic conference at the University of Florida. Thirty top scholars/researchers from various academic disciplines have been invited to this conference to focus on advancing the field […]

Reshaping broadcast television Keith Herndon

Abstract: This work looks at the back story behind television broadcasting’s ability to maintain – even expand – its employment, while newspaper publishing and radio broadcasting have seen significant declines […]

More Than Just ‘Bad Blood’ Miscellaneous Grady Researchers

Abstract: In the summer of 2015, musical artists Nicki Minaj and Taylor Swift got caught up in a “Twitter War” regarding the racial politics of the music industry. The feud […]

Making Better Health Decisions With Virtual Experiences Sun Joo (Grace) Ahn Read More

Disabling Prejudice Welch Suggs and Jason Lee Guthrie

Abstract: Part of the goal of the International Paralympic Committee is to “touch the heart of all people for a more equitable society.” Images of athletes with permanent visible physical […]

Using virtual pets to increase fruit and vegetable consumption in children Sun Joo (Grace) Ahn

Abstract: A virtual pet in the form of a mid-sized dog was developed based on the framework of social cognitive theory and tested as a vehicle for promoting fruit and […]

The Digital Patient Sun Joo (Grace) Ahn

Abstract: This chapter reviews the past and current trends of one particularly intriguing aspect of virtual worlds—virtual representations commonly known as avatars—in the context of health behavior change. Despite the […]