Research Foci

AdvertisementsAdvertisingAdvertising NativenessAdvertising ResearchAmerican PragmatismAnalyticsAudience interactionBoundary Productionbranching narrativeBrand advertisingbrand attitudeBrand Namesbrand perceptionsBrand PlacementBrandingBuilding a BrandCasual gamingcasual marketCelebrity endorsementCelebrity gamesCISSclimate changeCommunicationCommunication crisisCommunication educationCommunication Managementcommunication practicescommunication professionalscommunication technologycommunicationsconceptual modelsConspiracy theoriesConsumer AttitudesConsumer behaviorconsumer responsecontentContent AnalysisCorporate Communicationscorporate social responsibilityCorporationsCrisis CommunicationCrisis CommunicationsCrisis informationCrisis MisinformationCritical analysisCritical MediaCSR (mCSR)designdigital analyticsdigital journalismdigital streamingDiversityendorsementengagementEntertainment and media studiesenvironmental messagesevolution of journalismEye TrackingFalse ConsensusFeminismFilm and televisionFilm festivalFirst AmendmentGamingGender inequityGender politicsGlobal Public RelationsHealth and Risk CommunicationHealth CommunicationHealth Communicationshealth crisesHealth interventionHealth Marketing InitiativesHealth risk toleranceHollywood HistoryHuman Communicationidentity politicsImage repair theoryIndustry CommentaryInfluencerInfluencer Advertisinginformation vettingInstagramissue involvementJournalismJournalism educationJournalism leadershipJournalism ProfessionJournalism trainingLaborLabor in HollywoodLabor ProductivityLeadershipleadership communicationleadership performancelive blogging crisisManagementmarketingmarketing communicationMarketing researchMass CommunicationMediaMedia Contextmedia coverageMedia IndustriesMedia LiteracyMedia RelationsMedia studiesmedia theoryMillennial communicationMisinformationmisinformation characteristicsmoral identitymovie industryNarrative storytellingNarrative Storytelling and Critical StudiesNative AdvertisingNews medianews media contentNews PerceptionsNewspaper mediaOnline gamesOnline misinformationOnline newsorganizational culturePeabodypersonalized advertisingPhotojournalismPilot GrantPolitical and Policy Communicationpolitical newspracticumproduction and distributionPromotionPublic AffairsPublic consumptionpublic engagementPublic HealthPublic OpinionPublic RelationsPublic Relations LeadershipPublic Relations ProfessionalPublished chapterRadioResearch Proposalrisk analysisrisk communicationRisk CommunicationsRisk perceptionScience communicationSelf BrandingSocial CognitionSocial Identitysocial identity theorySocial MediaSocial media crisesSocial Media researchSocial networkingSocial Networking applicationsSocial ScienceSponsored VideosSponsorshipSports CommunicationStrategic communicationsubaltern studiesSustainability advertisingSymbolic Interactionismtalent managementthematic framingVideo AdvertisingVideo GamesViral advertisingViral VideoVirtual environmentsVirtual realitywhistleblowers


     New Search / Research Home
Measuring the value of PR Michael Cacciatore and Juan Meng

Abstract: The measurement and evaluation of public relations has undoubtedly emerged as one of the most critical issues facing both practitioners and the PR industry as a whole. In this study, […]

Read More
Disease outbreak and public opinion Michael Cacciatore, Glen Nowak & Nathaniel J. Evans

Abstract: To many, the 2014-15 measles outbreak was a sobering reminder of the dangers of delaying and declining childhood vaccinations. The outbreak, which originated at a theme park in California, has […]

Read More
Picture This and Take That: Strategic Crisis Visuals and Visual Social Media (VSM) in Crisis Communication Yan Jin

Abstract: Taking a content-form integrated approach to visuals in crisis communication, we argue that visuals play a dual-role in crisis information or crisis message design: Visuals can be both form […]

Read More
Blazing a Different Trail Welch Suggs

Abstract: The University of Alabama at Birmingham (UAB) caused a media uproar locally and nationally in December 2014 when it announced it was dropping its football team, along with bowling […]

Read More
Understanding the politics of your public María E. Len-Ríos

Abstract: Hispanics, or Latinos, are the largest U.S. minority group and are poised to play a key role in U.S. elections. Public relations practitioners who work in politics should be interested […]

Read More
Dissecting the Root of Vaccine Misinformation on Pinterest Sungsu Kim, Michael Cacciatore & Yan Jin

Abstract: This study employs a quantitative content analysis approach to the issue of vaccines, analyzing a total of 1,000 vaccine-related pins posted by four anti-vaccine organizations (Mercola, Natural News, Health […]

Read More
Important Tweets matter Kate Keib and Itai Himelboim

Abstract: This work looks at the intersection of emotion, content, and engagement when a topic of importance is discussed on social media. Based on a conceptual framework connecting the elements […]

Read More
FRANK (scholar) Glen Nowak

Frank (scholar) is a one-day academic conference at the University of Florida. Thirty top scholars/researchers from various academic disciplines have been invited to this conference to focus on advancing the field […]

Read More
Reshaping broadcast television Keith Herndon

Abstract: This work looks at the back story behind television broadcasting’s ability to maintain – even expand – its employment, while  newspaper publishing and radio broadcasting  have seen significant declines […]

Read More