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How Crisis Managers Define Ethical Crisis Communication Practice Yan Jin

Abstract: Addressing the call by Coombs (2010) to examine the role of culture in crisis communication, this study examines the veracity and relative influences of these variables by examining how […]

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Native advertising: Deception or engagement Bartosz Wojdynski

Abstract: Native advertising, or paid content designed to resemble the editorial content on the site on which it is published, comprises a rapidly growing segment of online advertising.  While such […]

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Native advertising and the future of mass communication Bartosz Wojdynski

Abstract:  This article introduces a special issue of American Behavioral Scientist seeks to deepen our understanding and knowledge by examining practices and effects of native advertising and their impact on […]

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Pay to Play Kate Fortmueller

Abstract: This article examines the often-overlooked industrial ecosystem of performer labor. A complex economy surrounds the work of “being an actor” in Los Angeles. In their quest to be cast […]

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The Deceptiveness of sponsored news articles Bartosz Wojdynski

Abstract: The present study contributes knowledge to the former areas by presenting the results of a between-subjects experiment (N = 343) that tested the effects of four disclosure characteristics (proximity, visual […]

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We Shall Overcome Janice Hume and Jason Lee Guthrie

This research proposal is based upon work done for a Pulitzer Centennial Campfires Initiative grant in collaboration with the Georgia Humanities Council. The focus of this grant is to create […]

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Poor Richard’s Copyright Jason Lee Guthrie

Benjamin Franklin was the most prolific and profitable author in colonial America, yet his writing career has often been remembered as a footnote to his subsequent scientific and political achievements. […]

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Native advertising as a new public relations tactic Sun Joo (Grace) Ahn

Using a pretest and posttest online experiment (N = 105), this study empirically explored the impact of native advertising sponsorship disclosure on organization–public relationships (OPR), credibility, brand attitude, and attitude […]

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Explicating the “Like” on Facebook brand pages: The effect of intensity of Facebook use Joe Phua and Sun Joo (Grace) Ahn

Abstract: This study examined the relationship between the number of overall ‘likes’ and friends’ ‘likes’ on Facebook brand pages in influencing consumers’ brand attitude, brand trust, brand involvement, and purchase […]

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